India-Forums

   

Bollywood film titles: As desi as it gets

Remember the poem "Machhli Jal Ki Rani Hai" which you may have sung as a child or do you recollect the phrase "Dum Laga Ke Haisha"? It's the desi colloquial flavour that Bollywood has latched on to for its film titles to strike a

Friday, May 23, 2014 | 9:58:02 AM IST (+05:30 GMT)
 1 Comments | 2331 Views | Copyright: IANS

bollywood movie

Remember the poem "Machhli Jal Ki Rani Hai" which you may have sung as a child or do you recollect the phrase "Dum Laga Ke Haisha"? It's the desi colloquial flavour that Bollywood has latched on to for its film titles to strike a chord with viewers.

Year 2014 has already witnessed entertainers with titles as quirky as "Paranthe Wali Gali", "Mr. Joe B. Carvalho", "Babloo Happy Hai", "Hasee Toh Phasee", "Total Siyappa", "O Teri" and "Lucky Kabootar".

The next half of the year promises more with "Fugly", "Humpty Sharma Ki Dulhania", "Kuku Mathur Ki Jhand Ho Gayi", "Guddu Rangeela", "Machhli Jal Ki Rani Hai", "Amit Sahni Ki List" and "Dum Laga Ke Haisha".

Mumbai-based film historian SMM Ausaja says "wacky titles always draw attention but you need star power and good storytelling to sustain such films at the box office".

"For example, 'Satte Pe Satta' lived up to its wacky title and emerged a classic despite being inspired by a Hollywood film ('Seven Brides For Seven Brothers')," Ausaja told IANS.

However, if one goes by the ongoing trend, most of the forthcoming quirkily titled films hardly feature any big names from tinsel town. Besides, they don't have humungous budgets - and they often cater to a crowd that enjoys cinema with the 'desi' flavour.

In fact, in the case of "Kuku Mathur Ki Toh Jhand Ho Gayi", its co-producers Ekta Kapoor and Bejoy Nambiar are the only established names associated with the project. The project is directed by a debutant and features newcomers too.

Besides, its director Aman Sachdeva has gone on record to say '"Kuku Mathur..." is the "cheapest" film ever produced by Ekta. The title of the movie was finalised after getting inputs from Delhi students from various colleges.

"We zeroed in on the word 'jhand', which is very popular in the city. The word describes the hilarious crisis situation that the actor is in," Nambiar had said. The title precisely describes the film's gist in the most desi manner that it could.

The case is similar for "Fugly"!

In common parlance, 'fugly' is a slang which means very ugly, but for the film's director Kabir Sadanand, it happens to be a term he remembers using profusely during his college days in Delhi.

"When we were in college, we used to use this word very often - 'What a fugly dish', 'What a fugly day' or 'What a fugly girl' - for anything fun! The set-up of my film is very colloquial and when one of my college friends saw the script, his reaction was 'Kya fugly film hai (What a fugly film). That was it!

"It is catchy, and it gels in with the film's flavour," Sadanand told IANS.

Then there's romantic comedy "Humpty Sharma Ki Dulhania", starring Alia Bhatt and Varun Dhawan. If its title didn't seem desi enough, sample the story wherein Alia plays a fan of Kareena Kapoor a la several young girls across the country.

In "Guddu Rangeela", await some action by Arshad Warsi, Amit Sadh and Aditi Rao Hydari.

"Dum Laga Ke Haisha", a Yash Raj Films' project, stars "Vicky Donor" actor Ayushmann Khurrana; "Machhli Jal Ki Rani Hai", a horror movie stars Swara Bhaskar; while "Amit Sahni Ki List", an urban comedy, features the indomitable comic talent Vir Das.

Luckily for the filmmakers, times are decent for these eclectic projects - given how the audience is ready to sample and savour differentiated content, with interesting titles, new cast and fresh concepts. Let's wait and watch whether the going gets easy or tough for these experiments!

(Radhika Bhirani can be contacted at [email protected])


User Rating Rating(1 Votes)
BarunFan92

Share this News on your Social Network.

User Comments & Ratings

Join India Forums for free to comment on this story. Have an account already? Use Quick Login to comment.
Dear Readers,
  • Please do not use derogatory comments in reply to the stories published on Bollywood, India-Forums.
  • The credibility of the site matter to us, and the comments in bad taste tend to invariably hurt the actors/production house/channel etc.
  • So kindly, refrain from creating an unhealthy atmosphere for all, and keep your comments constructive.
  • Also, please use the Rate It button if you want to just thank the author for posting the story.

RELATED CELEBRITIES

RELATED MOVIES

  • Page 1 of 1

Posted on: 23 May 2014 at 7:32pm
Love you Varun! Heart
Humpty is the cutest ! Heart

1 member(s) Liked the above comment :
BarunFan92

Report Abuse

  • Page 1 of 1

Bollywood Hot N' Happening Articles Index

Disclaimer: All Logos and Pictures of various Channels, Shows, Artistes, Media Houses, Companies, Brands etc. belong to their respective owners, and are used to merely visually identify the Channels, Shows, Companies, Brands, etc. to the viewer. Incase of any issue please contact the webmaster.

Popular Channels :
Star Plus | Zee TV | Sony TV | Colors TV | SAB TV | Life OK

Quick Links :
Top 100 TV Celebrities | Top 100 Bollywood Celebs | About Us | Contact Us | Advertise | Forum Index