Thursday, April 24, 2014
| 6:48:04 PM IST (+05:30 GMT)
3 Comments | Copyright: IANS
Bollywood actor Ranveer Singh has been signed on to endorse Roadster, an in-house contemporary jeanswear brand by fashion and lifestyle e-commmerce platform Myntra.com. The "Band Baaja Baaraat" actor says he subscribes to the brand's philosophy of not being bound to societal norms.
"I have always been very selective when it comes to brand associations because I believe that who you associate with says a lot about you. Roadster is a brand I took a liking to instantly," Ranveer said in a statement.
Modelled on an outdoor lifestyle with a definite edge, Roadster, launched in December 2012 attempts to symbolise the spirit of freedom and living life to the fullest. Its new tagline is 'Code for the Road'.
Ranveer said: "I subscribe to its philosophy of not being bound to any societal norms and I'm really looking forward to doing some great work with Roadster as we continue ahead on the journey."
The association marks the company's focus on establishing itself as a fashion brand for young India.
"Signing on Ranveer Singh is a sturdy step towards the evolution of the Roadster brand, which we intend to take to another level. Ranveer's power-packed and unconventional persona makes him the ideal choice for the brand," said Vikas Ahuja, chief marketing officer, Myntra.
The 63rd National Film Awards ceremony here on Tuesday got a dash of ...
Ace filmmaker Sanjay Leela Bhansali, who bagged the Best Direction ...
Disclaimer: All Logos and Pictures of various Channels, Shows, Artistes, Media Houses, Companies, Brands etc. belong to their respective owners, and are used to merely visually identify the Channels, Shows, Companies, Brands, etc. to the viewer. Incase of any issue please contact the webmaster.
Popular Channels :Star Plus | Zee TV | Sony TV | Colors TV | SAB TV | Life OK
Quick Links :Top 100 TV Celebrities | Top 100 Bollywood Celebs | About Us | Contact Us | Advertise | Forum Index