Actor Ranveer Singh, who has done bold scenes in movies like "Goliyon Ki Rasleela Ram-Leela" and "Band Baaja Baaraat", is now asking people to try Rex - a unique dance move - and urges the youth to "talk more openly about safe sex by normalising the conversation".
Ranveer, who has been signed as brand ambassador by Durex, the global leader in sexual well being, is seen in a new consumer campaign launched Wednesday.
Durex together with Ranveer and a team of choreographers has developed a dance move called 'Rex' - a physical expression of joy and ecstasy experienced after a wonderful sexual experience has moved them.
Karan Kapadia (director), Bosco-Caesar (choreographers), Ravi Varman (cinematographer) and Mikey McCleary (music) teamed up to create the peppy video. Ranveer, on the other hand, wrote and rapped the lyrics of the soundtrack.
"The Rex is a dance move that signifies the celebration of great sex! When you have had great sex and you want to celebrate the divine experience that has moved you, then you do the Rex," Ranveer said in a statement.
"I believe intimacy is never just physical, but emotional too. I'd like very much for the youth of the nation to talk more openly about safe sex by normalising the conversation. It was great fun shooting with such a talented team of professionals," he added.
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I have to disagree "Sex" is no longer a taboo subject in India. I live abroad so we are used to the "safe sex" conversation in classes but have a lot of Respect for him that he is doing this. With a billion over population, if you choose to have sex be protected! But its better to wait to get involved for the right reasons than just to be pressurized to have sex...
I am assuming that he is having great spiritual sex! Lol. Either ways, it is important to spread the word RE safe sex as it will prevent disease and unwanted pregnancies. Good on him for endorsing a risqu product.
I have never watched any of his movies but I do know who he is!
Edited on:23 April 2014 at 6:41pm
Finally a star who has the guts to endorse a 'hushed up' product. Good for him for helping spread the awareness. Even if one person is safe from AIDS because of this, it is worth it.
New respect for this actor. Using his name and fame for a just cause
I love how he is so uninhibited he can speak about such taboo subjects and be comfortable with it!
Admire, and love, you Ranveer for being who you are! Thank for spreading this necessary awareness!
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