"We have decided to release the film on Diwali. There will be no change in the release date. We have completed about half the film," Karunamurthy told IANS.
A.R. Murugadoss is directing the film and this is his second movie with Vijay after Tamil blockbuster "Thuppakki", which also released on Diwali in 2012.
There's no sentiment attached to the film's release date, says Karunamurthy.
"We are not releasing our film on Diwali because 'Thuppakki' had also released on the same day. Stars' films are usually lined up for festival release and since Diwali happens to be the next big festival, we are releasing our film on the same day," he added.
The film also features Samantha Ruth Prabhu and Neil Nitin Mukesh in important roles.