India-Forums

   

Priyanka Chopra to endorse silver coated cardamom seeds

Bollywood's 'desi girl' Priyanka Chopra's talent and popularity has landed her a new endorsement. She has been named the brand ambassador of Rajnigandha Silver Pearls - saffron blended, silver coated cardamom seeds from the hous

Wednesday, March 12, 2014 | 6:54:04 PM IST (+05:30 GMT)
 2 Comments | 1006 Views | Copyright: IANS

priyanka chopra

Bollywood's 'desi girl' Priyanka Chopra's talent and popularity has landed her a new endorsement. She has been named the brand ambassador of Rajnigandha Silver Pearls - saffron blended, silver coated cardamom seeds from the house of DS Group.

Actress-singer Priyanka features in a new 60-second television commercial announcing the new launch.

It celebrates the little gestures of goodness that people make despite a hectic day-to-day life with the slogan "Achai ki ek alag hi chamak hoti hai". The new catchphrase re-emphasizes the brand's belief that real goodness always shines through in our words and deeds, read a statement.

Priyanka agrees with the belief.

"There is an innate goodness in all of us and I think in today's time its hugely important to spread as much love and positivity as possible. I am delighted to have been chosen as the brand ambassador of Rajnigandha Silver Pearls," said the 31-year-old.

Talking about the product, she said: "It not only delicious and refreshing, but also a brand that promotes such positive messages, which is something the world really needs."

The National award winning actress, who turned to singing with international singles like "Exotic" and "In my city", was chosen to represent the product "as she is an epitome of a global achiever and at the same time a grounded and humble person who is always ready to give time and effort for a good cause".

The ad film has been created by Dentsu Marcom and narrates the story of a successful filmstar, who has a massive following because of her inherent goodness. It shows interwoven scenes that narrate examples of little acts of goodness.


User Rating Rating(2 Votes)
sreevijayan

Share this News on your Social Network.

User Comments & Ratings

Join India Forums for free to comment on this story. Have an account already? Use Quick Login to comment.
Dear Readers,
  • Please do not use derogatory comments in reply to the stories published on Bollywood, India-Forums.
  • The credibility of the site matter to us, and the comments in bad taste tend to invariably hurt the actors/production house/channel etc.
  • So kindly, refrain from creating an unhealthy atmosphere for all, and keep your comments constructive.
  • Also, please use the Rate It button if you want to just thank the author for posting the story.

RELATED CELEBRITIES

  • Page 1 of 1

Posted on: 12 March 2014 at 11:54pm
pc is the best... love her...

Report Abuse

  • Page 1 of 1

Bollywood Hot N' Happening Articles Index

Dil Dhadakne Do team on the sets of CNWK

Views : 1857 | Comments : 0

Dil Dhadakne Do Trailer

Views : 5456 | Comments : 0

The Real Mary Kom Of India

Views : 5488 | Comments : 0

Public Review Of Mary Kom

Views : 4292 | Comments : 0

Disclaimer: All Logos and Pictures of various Channels, Shows, Artistes, Media Houses, Companies, Brands etc. belong to their respective owners, and are used to merely visually identify the Channels, Shows, Companies, Brands, etc. to the viewer. Incase of any issue please contact the webmaster.

Popular Channels :
Star Plus | Zee TV | Sony TV | Colors TV | SAB TV | Life OK

Quick Links :
Top 100 TV Celebrities | Top 100 Bollywood Celebs | About Us | Contact Us | Advertise | Forum Index