After the news of YRF hiring a marketing executive through their next release Bewakoofiyan broke, there were about 1540 applications with which the production house has been flooded with. It doesn't stop here; YRF is still continuing to receive applications of several candidates who have applied for the job.
It is indeed, a brilliant hiring technique which was ideated by the makers of the film. However, out of the 1540 applications which have come, only 100 would be shortlisted for the actual interview. It would definitely be a task to shortlist only 100 candidates out of the several applications which have come.
The only criteria to get the job at the marketing department of YRF would be to impress the lead actors of the film, i.e. Sonam Kapoor and Ayushmann Khurrana. On one hand where Sonam would conduct the interview on the grounds of personnel presentation, Ayushmann on the other hand who himself plays a marketing professional in the film would judge the candidates on basis of his or hers marketing strength. The entire thought fits in with the film as Ayushmann will be seen playing a marketing executive himself.
The film has also generated immense traction's due to its catchy music album. Moreover this would be the first time that audience would notice Sonam Kapoor and Ayushmann Khurrana coming together on the silver screen. The film is all set to release on 14th March'14.
Spokesperson of the film confirms the news and adds, "It's been an overwhelming response. We are quiet taken a back with so many entries."