Actor Aamir Khan is worried about reports that the ticket rates for his film "Dhoom 3", releasing Friday, have been increased. He says it's a "misconception" and that he wants all audiences to watch the action adventure film as per their own budget - whether for Rs.70 or Rs.700.
"If there is this misconception that the ticket prices for 'Dhoom 3' have been increased, then the audience will not come to watch the film in theatres. For the past two to three days I have been worried about this," Aamir told reporters at a press conference here Thursday afternoon.
The actor, who plays an antagonist in the movie, has urged the media to avoid "spreading this word".
"I want everyone to watch this film in their own budget. In Mumbai, there is a theater like Gaiety Galaxy where you get to see the film in Rs.70.
"The ticket price for 'Dhoom 3' is exactly like that of 'Chennai Express'. It's the same rate and in no theatres the ticket rate has been increased. I want to clarify this. There is not even one percent of increase in the ticket price," Aamir said.
However, he pointed out that "Dhoom 3" is the first Bollywood film to be released in the IMAX format, a specialised film format. And ticket rates at IMAX theatres are usually higher as compared to other theatres.
"There are a total four to five theaters of IMAX in India - two in Mumbai, one in Hyderabad and other one in Bangalore. The movie is coming in around 4,000 screens across India, so apart from those four screens, the rest of the screens will have the same ticket price as of previous films."
"This is the first Indian film in IMAX and the ticket rates of IMAX is more than other tickets. If you want to see in IMAX the price will be as per IMAX standards," he added.
The IMAX screens have set their prices at Rs.400-600 for the morning shows and Rs.700-900 for the night shows, according to their official website.