The film's production banner Viacom18 Motion Pictures adopted a fairly different strategy to promote the Dimple Kapadia-starrer.
Rakhi and Poonam are said to have taken the party to a new level. Rakhi got a temporary tattoo of a fish on herself and she spoke about why she looks up to Dimple.
Poonam, on the other hand, entertained the guests with her dancing and she also stripped to a bikini by the poolside.
"What The Fish" will release Friday.