Rather than taking the usual route of organising a press meet for the trailer launch, Salman will unveil the look of the movie in the presence of his fans at the Chandan single screen theatre Thursday, said a statement.
A spokesperson for the film said: "Salman Khan wants people to be there at the launch of the trailer."
This way, the actor will get a chance to watch the live reaction of the audience and he will also interact with his fans and the media present there later.
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The decision has been taken to avoid any clash at the box-office.
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