India-Forums

   

Keen to be part of change in Indian cinema: Ajay Devgn

Actor Ajay Devgn, who has partnered with Brillstein Entertainment Partners to launch a US-based production house Shivalaya Entertainment to back independent Films targeting a global audience, says he is excited to be part of the c

Tuesday, November 26, 2013 | 6:30:04 PM IST (+05:30 GMT)
 1 Comments | 1099 Views | Copyright: IANS

ajay devgn

Actor Ajay Devgn, who has partnered with Brillstein Entertainment Partners to launch a US-based production house Shivalaya Entertainment to back independent Films targeting a global audience, says he is excited to be part of the changing scenario in the Hindi film industry.

The development and financing outfit will focus on independent films which will aim for broad appeal.

"At one end, traditional films continue to entertain and make business sense. At the other, there is a resounding presence of some new forms and voices making a mark in this ever expanding medium. I am keen to be part of that growth, that change," Ajay said in a statement.

"I am coming forth to support the independent film process where we can share important stories that need to be told -- global stories that will resonate with international audiences," added the actor, who has another production banner titled Ajay Devgn Films Productions.

Shivalaya Entertainment, based in Los Angeles, has given the green signal to its first film "Parched", to be directed by Leena Yadav. The movie is said to be centred on the bitter-sweet journey of women in the parched rural landscape of India.

The newly-formed company will produce films with Brillstein Entertainment Partners executive Jai Khanna, who is also serving as producer on the slate.

Khanna said: "We will also be looking at working on projects with a diversity of talent, American or otherwise, with an aim to reach out to wider audiences."


User Rating Rating(1 Votes)
ABCDesiGirl93

Share this News on your Social Network.

User Comments & Ratings

Join India Forums for free to comment on this story. Have an account already? Use Quick Login to comment.
Dear Readers,
  • Please do not use derogatory comments in reply to the stories published on Bollywood, India-Forums.
  • The credibility of the site matter to us, and the comments in bad taste tend to invariably hurt the actors/production house/channel etc.
  • So kindly, refrain from creating an unhealthy atmosphere for all, and keep your comments constructive.
  • Also, please use the Rate It button if you want to just thank the author for posting the story.

RELATED CELEBRITIES

  • Page 1 of 1

Posted on: 26 November 2013 at 12:25pm
This is great news and happy with the initiative Ajay is taking on. Love the effort he puts to take a stand on issues and be open to change and work towards it.

Report Abuse

  • Page 1 of 1

Bollywood Hot N' Happening Articles Index

Disclaimer: All Logos and Pictures of various Channels, Shows, Artistes, Media Houses, Companies, Brands etc. belong to their respective owners, and are used to merely visually identify the Channels, Shows, Companies, Brands, etc. to the viewer. Incase of any issue please contact the webmaster.

Popular Channels :
Star Plus | Zee TV | Sony TV | Colors TV | SAB TV | Life OK

Quick Links :
Top 100 TV Celebrities | Top 100 Bollywood Celebs | About Us | Contact Us | Advertise | Forum Index