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Film production not everyone's cup of tea: Pooja Bhatt

From Shah Rukh Khan to Akshay Kumar and Saif Ali Khan, several A-listers have stepped into film production, but the job is not just about "money", says actress-turned-filmmaker Pooja Bhatt.

Monday, November 25, 2013 | 5:54:06 PM IST (+05:30 GMT)
 5 Comments | 1923 Views | Copyright: IANS

pooja bhatt

From Shah Rukh Khan to Akshay Kumar and Saif Ali Khan, several A-listers have stepped into film production, but the job is not just about "money", says actress-turned-filmmaker Pooja Bhatt.

She took to Twitter to share her views on the subject.

Pooja, daughter of veteran filmmaker Mahesh Bhatt, posted: "Don't get fooled by the size of someone's office. Determine their worth by the ideas they generate and their capacity to be ahead of the times."

"Ninety percent of Bollywood feeds off the 10 percent, who have the capacity to generate the idea and get the film made. Money is a mere component of filmmaking. As for stars turning producer today, most are mere figureheads."

"Making and maintaining budgets, handling a set is not everyone's cup of tea," she added.

The producer of films like "Sur", "Jism", "Paap" and "Jism 2" believes "'New ideas. Familiar faces' seems to be the mantra today".

"Very few people cast with their instinct and heart. Most use brains they don't have. I follow the norm my father set. Create stars. Don't chase them. And if they turn into monsters, like some are prone to do, move onto the next," she said.


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Posted on: 26 November 2013 at 8:54am
Shah Rukh Khan is the best in evrey sector of film.luv u

1 member(s) Liked the above comment :
Sanaya.Barun

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Posted on: 25 November 2013 at 12:05pm
shahrukh is the best
he is successful actor and successful producer he has the mind to produce films and get successful u have to accept it

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Posted on: 25 November 2013 at 11:43am
she sound jealous...
but whatever, it true production and direction are not a cakewalk.it's a difficult task to do...and only few have that capability and come with new ideas rather making remakes from hollywood, french or german movies..

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Posted on: 25 November 2013 at 10:50am
The biggest super hit Chennai Express was from Shah Rukh Khan's production.

1 member(s) Liked the above comment :
khushboo_kzk

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Posted on: 25 November 2013 at 8:50am
Why she didn't mention Aamir?

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khushboo_kzk

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