India-Forums

   

Get 'Chennai Express' reminder alert from SRK

It's that easy - give a missed call to an assigned number and get a reminder alert from superstar Shah Rukh Khan for the TV screening of "Chennai Express" Saturday.

Thursday, November 21, 2013 | 6:26:05 PM IST (+05:30 GMT)
 0 Comments | 845 Views | Copyright: IANS

chennai express movie poster

It's that easy - give a missed call to an assigned number and get a reminder alert from superstar Shah Rukh Khan for the TV screening of "Chennai Express" Saturday.

The blockbuster is due to be showcased on &pictures and the channel is pulling out all stops to make the screening a big success. The channel has devised an interesting digital mechanism to promote the film's screening.

A unique Interactive Voice Response System model has been created. Viewers may call toll free number 18001035515, and get a reminder about the movie on their phones in Shah Rukh's own voice. It works like an alarm clock.

"It's like a 'don't forget to watch it' kind of an alert, which has a pre-recorded message from Shah Rukh," Akash Chawla, marketing head (National Channels), Zee Entertainment Enterprises Limited, told IANS.

The channel is promoting the number on-air as well as on social media.

Talking about the need for such innovative methods to pull in viewers to watch a hit movie on TV, Chawla said: "Such activations are important for two reasons - there's a huge consumption for movies on TV and the number of movies shown on TV are extremely high. So one needs to create the right buzz.

"Secondly, the challenge becomes to re-ignite the audience's interest in a movie which has become important. So there is no other way than to be innovative in marketing strategy."

The channel has also strategised a way whereby the movie's screening is going to be promoted via the blogging community.


User Rating Rating(0 Votes)
Share this News on your Social Network.

User Comments & Ratings

Join India Forums for free to comment on this story. Have an account already? Use Quick Login to comment.
Dear Readers,
  • Please do not use derogatory comments in reply to the stories published on Bollywood, India-Forums.
  • The credibility of the site matter to us, and the comments in bad taste tend to invariably hurt the actors/production house/channel etc.
  • So kindly, refrain from creating an unhealthy atmosphere for all, and keep your comments constructive.
  • Also, please use the Rate It button if you want to just thank the author for posting the story.

RELATED CELEBRITIES

RELATED MOVIES

  • Page 1 of 1

Bollywood Hot N' Happening Articles Index

FAN - Teaser 1 | Shah Rukh Khan

Views : 1340 | Comments : 0

Launch Of & TV

Views : 3966 | Comments : 0

Army Officers of Indian Television

Views : 17258 | Comments : 135

Srk To Work With Colors

Views : 8780 | Comments : 1

Disclaimer: All Logos and Pictures of various Channels, Shows, Artistes, Media Houses, Companies, Brands etc. belong to their respective owners, and are used to merely visually identify the Channels, Shows, Companies, Brands, etc. to the viewer. Incase of any issue please contact the webmaster.

Popular Channels :
Star Plus | Zee TV | Sony TV | Colors TV | SAB TV | Life OK

Quick Links :
Top 100 TV Celebrities | Top 100 Bollywood Celebs | About Us | Contact Us | Advertise | Forum Index