Tannishtha joins campaign against fairness cream ad

Dusky Indian actress Tannishtha Chatterjee has added weight to the 'Dark Is Beautiful' campaign against fairness cream ads by Emami, which is endorsed by superstar Shah Rukh Khan.

Thursday, November 14, 2013   |  Copyright: IANS  |  Comments 2 Comments  |  877 Views

tannishtha chatterjee

Dusky Indian actress Tannishtha Chatterjee has added weight to the 'Dark Is Beautiful' campaign against fairness cream ads by Emami, which is endorsed by superstar Shah Rukh Khan.

The actress, who has starred in films like "Brick Lane", "Road, Movie" and "Dekh Indian Circus", has lent support to the campaign by Chennai-based NGO, Women of Worth (WOW).

"I grew up admiring SRK for his talent, hard work and confidence. He is a self-made man and an example to our youth. What he says will make a difference," Tannishtha said in a statement.

WOW has received over 22,000 signatures against the ad via change.org. The petition requests Emami and Shah Rukh to suspend the ad campaign that targets youth with the message that fairer skin will make them more confident and successful.


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  • Posted on: 14 November 2013 at 9:42pmSanaya.Barun

    SRK is not saying anything against dark skin! He's just promoting a brand for people who want to look fair..

    If there is need to have a campaign, it should be against the fake ads. They need to show some reality instead fooling people.

  • Posted on: 14 November 2013 at 2:14amblue_an

    Finally someone came up
    I don't get how "gori chamri" can make us more confident
    It's q freaking color
    It can't do anything

    5 member(s) Liked the above comment :
    Mahabhootni, baisakh45, zeenathsheikh8, .Safina., xbeyondwordsx

    1 member(s) Disliked the above comment :
    PROTIM21

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