Filmmaker Sanjay Gupta says the audience is scared of simple melodies after being served with noise in the name of music and that he has decided not to emphasise on item numbers anymore.
"In the name of all the noise and item songs we have become scared of simple melodies. The same is happening to our film making," he posted on his Twitter handle Sunday.
Gupta has given hits like "Kaante" and "Shootout at Wadala" and these movies too had item numbers "Maahi ve" and "Laila teri le legi", respectively, but he says not any more.
"I do not absolve myself having been a part of the item song rat race, but swear never to go down that road ever again. Music must be music," he tweeted.
Talking about how he will take his filmmaking forward, he wrote: "Stylish but effective and straight forward story telling combined with music that embellishes and not blemishes the film is my way forward."
He also feels that nowadays there are very few people who believe in a director's vision.
Gupta feels UTV Motion Pictures is one of the few people who appreciates a director's vision.
"Both times UTV has come forward and backed Abhishek Kapoor's vision and not the 'proposal'. UTV is the only studio that always backs directors.
"UTV has stood solidly behind most of its directors even if their films have failed. That's because they realise the importance of directors," he wrote.