K.J. Rathod, chairman of Flair group of companies, feels that the superstar, with his superhero image of "Krrish", was the right choice for the brand.
"I think every superhero carries a social responsibility on his shoulders. We felt that Hrithik would fit in with the essence of Flair that aims at education being the key to a sound nation. And he was only too happy to join in," Rathod said in a statement.
'Dhoom 3' trailer to release Oct 30
"Starting from 'Taare Zameen Par ', Aamir has always released the trailer of his films during the festival of lights. The theatrical trailers of 'Ghajini' and '3 Idiots' were also released close to Diwali," said a source close to the film.
Also, "Dhoom 3" has been added to the list of few films, whose traliers have been released in the IMAX format. The other films in the same league include " Spiderman", "Batman" and "Mission Impossible".
Now enjoy 'Mickey Virus' pen drives
"As a marketing effort, Dar Motion Pictures, had an idea to create pen drives as a token of memory for the film. The pen drive is in complete sync with the what the film is about," said a source close to the production house.