Thursday, August 29, 2013
| 10:26:26 PM IST (+05:30 GMT)
0 Comments | 730 Views | Copyright: IANS
Joining hands with film producer Maruti International, the publication house has added this book in the erotic imprint: Spice. It is written by Neha Puntambekar.
Terming this "reverse spin", Harlequin India Country Head and Publishing Director Amrita Chowdhury told IANS the tie-up was an attempt to tap new markets where the readers would want to know more about the movie.
"Usually, we have films based on books, but there are many things in a film that can't be communicated to the audience. This tie-up is complementary to what you will watch in the film," she pointed out.
"The novel will talk about characters: How they met and focus on areas that are not shown in the film. It will take off from where the film begins or ends. These are original episodes and not in the movie," she added.
Chowdhury said there would be many more similar tie-ups in the future. She said, "...but it all will depend on the ethos and sensibilities of the two brands matching."
They are now back in its sequel, "Grand Masti", to release Sep 13.
Another book, 'Satyagraha: The Story Behind the Revolution", based on the film directed by Prakash Jha, was launched here. The book traces the months of hard work, fun on the sets, costume crises and other events that tell behind-the-scene tales.
Bollywood celebrities like Farhan Akhtar, Bipasha Basu and Karan ...
When we sat to think about the kind of friends Bollywood has ...
Disclaimer: All Logos and Pictures of various Channels, Shows, Artistes, Media Houses, Companies, Brands etc. belong to their respective owners, and are used to merely visually identify the Channels, Shows, Companies, Brands, etc. to the viewer. Incase of any issue please contact the webmaster.
Popular Channels :Star Plus | Zee TV | Sony TV | Colors TV | SAB TV | Life OK
Quick Links :Top 100 TV Celebrities | Top 100 Bollywood Celebs | About Us | Contact Us | Advertise | Forum Index