Be it mainstream brands like Johnson& Johnson, Coca Cola or socially relevant campaigns like Malnutrition or writing for Feature films like Taare Zammen par, Rang De Basanti
, Bhaag Milkha Bhaag
or Satyagrah, Prasoon Joshi
blends beautifully profound content with simplicity and sensitivity to reach out and touch a philosophical and emotional chord.
His work is deemed as extremely inspirational.
Its' rare to be able to create Mainstream Commercial content that has a powerful impact on Popular consciousness.
Prasoon has a lot to say when it comes to what India is facing today, the biggest demon being the security of women in our country:
"Firstly respect and admiration for the young girl who had the courage to go ahead and report the wrong that was done.Now, as a society and its institutions be it the Police, Law& justice we need to ensure that the criminals are severely punished. At the same time ground breaking efforts have to be made to ensure that a social change is brought about in our thinking, attitude, traditional practices and behaviour towards women of our society. Whilst this kind of deep change will take time to show results in the meanwhile the Law and administration has to take exemplary strong steps. No tolerance policy has to be applied to crimes against women. Our society is ill. And the Law enforcement and Administration cannot just stand and watch it fall apart." said Prasoon Joshi.