Monday, August 12, 2013
| 6:40:04 PM IST (+05:30 GMT)
0 Comments | 683 Views | Copyright: IANS
Actor Anil Kapoor, who is producing the Indian adaptation of hit international TV series "24" for the Colors channel, has got a presenting sponsor for the project in leading vehicle brand Tata Motors. Cars under the brand will also be used in the show.
The Indian version of the show features Anil in the lead role of Counter Terrorist Unit agent Jack Bauer, which was originally essayed by actor Kiefer Sutherland.
"I am thrilled about our association with Tata Motors as the presenting sponsor for '24'. In the show, I will be driving Tata Motors' dynamic and exciting vehicles in my adventurous quests across terrains to tackle various security threats," Anil said in a statement.
Officials at Tata Motors believe the association offers the brand an "exciting platform to demonstrate the capability of our dynamic cars, which deliver performance and come with rich features".
According to Colors CEO Raj Nayak, this association takes brand partnerships to another level beyond the conventional 30-second commercials.
"For the first time, we have effectively integrated the Tata Motors brands with the narrative of '24'. The show is all about Anil's race against time and how he is powered by sturdy Tata Cars and SUVs," he added.
Read on to know more about Aishwarya Rai Bachchan's call on her ...
Aishwarya Rai Bachchan, who is going to make her comeback on the big ...
Disclaimer: All Logos and Pictures of various Channels, Shows, Artistes, Media Houses, Companies, Brands etc. belong to their respective owners, and are used to merely visually identify the Channels, Shows, Companies, Brands, etc. to the viewer. Incase of any issue please contact the webmaster.
Popular Channels :Star Plus | Zee TV | Sony TV | Colors TV | SAB TV | Life OK
Quick Links :Top 100 TV Celebrities | Top 100 Bollywood Celebs | About Us | Contact Us | Advertise | Forum Index