Dhanush confirmed as face of Center Fresh

Singer-actor Dhanush, who is on a roll with the positive response to "Raanjhanaa" and "Maryan", has a new endorsement in his kitty. He is now the face of chewing gum brand Center Fresh.

Wednesday, July 31, 2013   |  Copyright: IANS  |  Comments 8 Comments  |  1530 Views

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Singer-actor Dhanush, who is on a roll with the positive response to "Raanjhanaa" and "Maryan", has a new endorsement in his kitty. He is now the face of chewing gum brand Center Fresh.

Dhanush, whose popularity went several notches high thanks to his song "Why this kolaveri di?", will feature in the new TV commercial of the product, which is under confectionary brand Perfetti Van Melle India (PVMI).

"It feels great to be associated with Center Fresh. Looking forward to work on some exciting campaigns for the brand," Dhanush said in a statement.

Dhanush's youth connect is a vital reason why he has been chosen to endorse Center Fresh, which itself is popular among the youth.

"While Dhanush is taking his first steps in Bollywood, in our key markets he is very popular, especially among the youth. We are really looking to leverage Dhanush's equity to help take Center Fresh to the next level," said Mandar Keskar, category head (Gums), Perfetti Van Melle India.

A new TVC for the brand is currently under development and it will be released later this year.


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  • Posted on: 31 July 2013 at 9:45pmArshiR

    M still waitin for the advertisement of LUX :)

    1 member(s) Liked the above comment :
    krushers
  • Posted on: 31 July 2013 at 1:46pmgreatsaleen

    So happy for Dhanush; chakk de phattey mundeya!

    1 member(s) Liked the above comment :
    krushers
  • Posted on: 31 July 2013 at 12:33pmRhea_401

    i so so agree with everyone out here...dhanush ur d of d finest actors i hv cm across...really versatile...n ur a gem of a person...so humble despite become so so talented...i mean wich actor cn act dance n sing as flawlessly as u do..

    2 member(s) Liked the above comment :
    shruta, harshu.sundas
  • Posted on: 31 July 2013 at 12:32pmmytri

    You deserve all the success Dhanush.
    God Bless You.

    1 member(s) Liked the above comment :
    greatsaleen
  • Posted on: 31 July 2013 at 11:39amfanista

    ohhh goddd... so simple yet so elegant n gud hearted n hardworkin..i don give a damn to centre fresh but love dhanush he's my fav actor n human being..god bless

    1 member(s) Liked the above comment :
    Rhea_401
  • Posted on: 31 July 2013 at 8:54amharshu.sundas

    Dhanush u deserve all the success.. have never seen such an amazing personna and performer in inidan cinema.. i love u for doing films like Raanjhanaa and mariyaan.. plss do more hindi films.

    2 member(s) Liked the above comment :
    krushers, Rhea_401
  • Posted on: 31 July 2013 at 7:37amsindu_gurti

    hope you do god movies dhanush...you are doing them all...you had given us so many great performances., still you are called singer actor in bollywood., but you are a great performer...dont be a single movie star like kakalhassan in Hindi., for him it was ek dhuje ke liye...but for you i wanted more than raanjhaana...so keep working hard and entertain us...

    5 member(s) Liked the above comment :
    abbavaramreddy, shruta, krushers, april12, Rhea_401
  • Posted on: 31 July 2013 at 3:48amRajinilicious

    Congrats Dhanush, you deserve it .

    1 member(s) Liked the above comment :
    Rhea_401

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