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SRK launches 'Chennai Express' game, challenges Rohit Shetty

Bollywood superstar and gizmo enthusiast Shah Rukh Khan has launched an official game ahead of the release of his forthcoming movie "Chennai Express". He made the event exciting by challenging director Rohit Shetty for a match.

Thursday, July 25, 2013 | 12:14:41 PM IST (+05:30 GMT)
 7 Comments | 1156 Views | Copyright: IANS

shahrukh khan in chennai express

Bollywood superstar and gizmo enthusiast Shah Rukh Khan has launched an official game ahead of the release of his forthcoming movie "Chennai Express". He made the event exciting by challenging director Rohit Shetty for a match.

Shah Rukh showed off his gaming skills as he challenged Shetty to compete with him in the game - "Chennai Express: Escape from Rameshwaram". He says "to capture a movie in a game format is one of the most difficult and creatively challenging things to do".

"The movie has a vision and a theme, which a game needs to carry forward and keep the gamer engrossed in. The 'Chennai Express' game captures the theme, the graphics and the mood of the movie brilliantly," Shah Rukh said in a statement.

"I had a lot of fun being a part of the process of making this game. Hopefully the avid gamers will find this one as much fun as I do," he added.

Developed by Disney UTV's Digital arm, the game has so far been launched on feature phones and Android phones, while its iOS version will hit the markets closer to the movie's release Aug 9.

Stressing on the importance of building a gaming product to enhance the reach of a movie, Sameer Ganapathy, COO - Digital, Disney UTV, said: "Gaming is amongst the highest consumed forms of entertainment on mobile phones today. What better way to reach out to the ever growing mobile phone audience than to give them the opportunity to play as Shah Rukh Khan themselves!"

In the game, the player takes on the role of Rahul (Shah Rukh's character in the movie) and embarks upon an exciting and colorful running adventure, where he fights his way through an army of thugs from Chennai while dodging obstacles like trucks, buses, cars, coconut carts, manholes and more. All three versions of the game are based in the picturesque town of Rameshwaram.

As a special bonus, users can unlock a special Deepika Padukone avatar, by collecting more than 10,000 coins in a single game session.

Deepika is the lead heroine in "Chennai Express", which is co-produced by UTV Motion Pictures and Red Chillies Entertainment.


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Posted on: 25 July 2013 at 6:29am
love u deepika and srk
waiting to see u in CE

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Posted on: 25 July 2013 at 3:52am
Love you heaps Shah Rukh Khan! Waiting for CE!! Heart

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Posted on: 25 July 2013 at 3:19am
Waiting for Chennai Express!!!!!

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Posted on: 25 July 2013 at 2:55am

Shah Rukh Khan we all love u so much... waiting for ur movie Chennai Express...


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Posted on: 25 July 2013 at 2:25am
Love you King Khan!! You're the best!! Heart

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Posted on: 25 July 2013 at 2:23am
this sound interesting all the best shahurkh deepika

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Posted on: 25 July 2013 at 1:31am
THIS SOUND INTERESTING…LOVE U Shah Rukh Khan and Deepika Padukone

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