One has heard of perfumes being named after stars. But biscuits?! Named after Telugu superstar Ramcharan Teja, the biscuits are available in parts of the world with a sizeable South Indian population.
Lakhia has not only brought back the biscuits to India, he has also decided to market 'Zanjeer(2013)' biscuits for Ramcharan's fans.
Said Lakhia: "I was in the town of Kyoto, which has a sizeable Indian population. In the supermarket while buying myself some food, I came across a brand of biscuit named Charan. I immediately got curious.
"When I inquired around I got to know that Ram's South Indian fans in Kyote and Kobe had gotten together to manufacture this brand of biscuit. I was zapped. Of course, I bought some. They're quite good."