'It's the most exciting time for the film industry'

As Indian cinema celebrates its century, director Nikhil Advani says this is the most exciting time for filmmakers as they are experimenting and getting creative freedom thanks to flexible audiences.

Tuesday, July 09, 2013   |  Copyright: IANS  |  Comments 4 Comments  |  659 Views

Director Nikhil advani

As Indian cinema celebrates its century, director Nikhil Advani says this is the most exciting time for filmmakers as they are experimenting and getting creative freedom thanks to flexible audiences.

Earlier, filmmakers were apprehensive about trying out new themes because audiences were inflexible, but today's movie buffs are open to new subjects spelling a boom time for creative minds.

"I would not change from where I am for Rs.100 crore (movies). It's the most exciting time for the industry," said the 42-year-old who started as an assistant director in Sudhir Mishra's "Is Raat Ki Subah Nahin" (1996).

"I have been in the industry for 20 years and in the 20 years, everyday I used to think there will be a day when people will start understanding what we want to do, and the cinema will change. But we forgot that audiences have always accepted great and different films. The last two and a half years have only proved that.

"The kind of films that have been made only proves that every time you give something different to the audiences, they will accept it with open arms."

The box-office successes of women-centric thriller "Kahaani", dark comedy "PEEPLI [Live]" and sperm-donation-based comedy "Vicky Donor" have proved that viewers are accepting change.

"I am very happy that the studios are today going to the directors who they wouldn't even look at in normal circumstances. It's the best time to make films.

"I want to thank the audiences and say that the more you accept it, the more we will give you different stuff, the more we will keep thinking differently and boldly," Advani added.

Advani's first full-fledged film as a director was Shah Rukh Khan-Priety Zinta-Ali Khan">Saif Ali Khan-starrer hit "Kal Ho Naa Ho" (2003). After that he went behind the camera for "Salaam-e-ishq", "Chandni Chowk To China" and "Patiala House", but they couldn't replicate the success of "Kal Ho.."

He however hit the bull's eye with his animation film "Delhi Safari", which won a National Award.

The filmmaker also feels today's youth "is asking for a difference, whether it's difference in politics, leadership, music, fashion or cinema".

He admits that the demography of people looking for different films is lower than the masses sticking to certain subjects. "That's why you will always have a 'Rowdy Rathore' or 'Bodyguard' or 'Dabangg' still working (at the box office).

"But the niche audience has grown over the past few years and that's very gratifying and helps filmmakers like us to make something different."

Over the years, the definition of romance has also changed.

"In 2003, when I made 'Kal Ho Naa Ho', the generation then believed that at the end of the day Shah Rukh will give up the love of his life for Saif... but today's generation is not like that, they will simply not accept it."

His next is "D-Day", a film on cross-border terrorism, in which a bunch of RAW agents is assigned to bring a terrorist back to India from Pakistan. The film, starring Rishi Kapoor, Irrfan, Arjun Rampal, Shurti Haasan and Huma Qureshi, is coming out July 19.

"I am making another romantic comedy next year. But it's the kind of romantic film that I think this generation would identify. So it's not going to be in the same space of 'Kal Ho Naa Ho', but it will be a romantic film," he added.


Do you like this article?

Posted by: India-Forums.com Staff
User Rating User Rating(3 Votes)
  hooriia_x, mrym_rauf, -bonbon-
Views 659

User Comments & Ratings

Join India Forums for free to comment on this story. Have an account already? Use Quick Login to comment.

Related Celebrities

Shah Rukh Khan Shah Rukh Khan
(2380)
(326)
(361)

Arjun Rampal Arjun Rampal
(134)
(136)
(108)

Saif Ali Khan Saif Ali Khan
(125)
(228)
(127)

Rishi Kapoor Rishi Kapoor
(17)
(22)
(89)

Huma Qureshi Huma Qureshi
(6)
(8)
(11)

Ali Khan Ali Khan

Nikhil Advani Nikhil Advani
(2)

Sudhir Mishra Sudhir Mishra
(20)

Chandni Ch Chandni Ch

Related Movies

Salaam-e-ishq Salaam-e-ishq
Year 2007
(3)
(7)

Chandni Chowk To China Chandni Chowk To China
Year 2009
(3)

Kal Ho Naa Ho Kal Ho Naa Ho
Year 2003
(14)

PEEPLI [Live] PEEPLI [Live]
Year 2010
(1)
(27)

Patiala House Patiala House
Year 2011
(4)
(1)
(1)

  • Posted on: 10 July 2013 at 8:56amgowri1712

    Shah Rukh Khan is an amazing actor!!!!!!!!!

  • Posted on: 09 July 2013 at 2:01pmmrym_rauf

    I jus love kal ho na ho!! Shah Rukh Khan was superb in it!!! Luv him!!! :)

    1 member(s) Liked the above comment :
    mrym_rauf
  • Posted on: 09 July 2013 at 10:06amhooriia_x

    Kal Ho Na Ho Was The Best Film Made And Trust Me Nowadays Generation Would And Will Accept Kal Ho Na Ho Moviess Anything For SRK

    1 member(s) Liked the above comment :
    mrym_rauf
  • Posted on: 09 July 2013 at 2:14am-bonbon-

    Love youuu Shah Rukh Khan!! You're the best!! Heart

    2 member(s) Liked the above comment :
    hooriia_x, mrym_rauf

Bollywood Hot N' Happening Articles Index

 


Bollywood Search

Disclaimer: All Logos and Pictures of various Channels, Shows, Artistes, Media Houses, Companies, Brands etc. belong to their respective owners, and are used to merely visually identify the Channels, Shows, Companies, Brands, etc. to the viewer. Incase of any issue please contact the webmaster.