Big B to film last leg of Gujarat tourism campaign

Banking on the success of the 'Khusboo Gujarat Ki' television campaigns that sees megastar Amitabh Bachchan endorsing the vibrant state, the Gujarat tourism department will enlist him again to promote Parsi, Sikh and Jain sites.

Saturday, July 06, 2013   |  Copyright: IANS  |  Comments 1 Comments  |  1346 Views

Khusboo Gujarat Ki

Banking on the success of the 'Khusboo Gujarat Ki' television campaigns that sees megastar Amitabh Bachchan endorsing the vibrant state, the Gujarat tourism department will enlist him again to promote Parsi, Sikh and Jain sites.

"Amitabh Bachchan will start shooting for us in September to promote sites of interest to the Parsi and Sikh communities," Vipul Mitra, principal secretary in the Gujarat tourism department, said during an interaction here Saturday.

The shoot will span 20 days, and it is the last part of the campaign which was initiated in May 2010.

Shot over 17 destinations across three years, the "Khusboo Gujarat Ki" campaign culminated into an equal number of promotional films that proved to be a "turning point" for the state's tourism industry.

"We roped in Piyush Pandey and Shoojit Sircar for the films. Bachchan travelled hundreds of thousands of kilometers on roads. He worked for free and stayed in circuit houses," said Mitra.

The 40-second shots have been wowing masses through primetime TV slots and have upped the influx of tourists into the state.

"In the last two years, there has been an increase in the total number of tourists by 54 lakh. This amounts to 16 percent, which is double the national average," said Mitra.

Come September, Ambaji in north Gujarat will be home to replicas of 51 shaktipeeths (places of worship associated with goddess Shakti) in the country.

"Replicas will be created at Ambaji which is one of the 51 shaktipeeth. It will be opened in September," said Mitra.

According to Mitra, the principal target will be domestic tourists, followed by NRIs and foreign tourists.

"There has been an increase in foreign tourists by 300 percent in the last three years, which is much less overall. So our primary focus will be domestic arrivals," said Mitra.


Do you like this article?

Posted by: India-Forums.com Staff
User Rating User Rating(1 Votes)
  JayVed
Views 1346

User Comments & Ratings

Join India Forums for free to comment on this story. Have an account already? Use Quick Login to comment.

Related Celebrities

Amitabh Bachchan Amitabh Bachchan
(208)
(274)
(292)

Shoojit Sircar Shoojit Sircar
(4)

  • Posted on: 07 July 2013 at 11:30amJayVed

    Go on Big B, Gujaratis and Indians thanks you for increasing tourism in Gujarat!!! Gujarat's tourism growth rate is 14 %, which is double than India's average growth rate! Big B also go other states, India has huge tourism potential!!!

    1 member(s) Liked the above comment :
    JustforUpdates

Bollywood Hot N' Happening Articles Index

 


Bollywood Search

KBC Grand Priemier - Promo

Views : 1956
Comments :2

Kapil Sharma On The Sets Of KBC !

Views : 1937
Comments :0

Disclaimer: All Logos and Pictures of various Channels, Shows, Artistes, Media Houses, Companies, Brands etc. belong to their respective owners, and are used to merely visually identify the Channels, Shows, Companies, Brands, etc. to the viewer. Incase of any issue please contact the webmaster.