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Google brings IIFA closer to fans

So what if you're not in Macau for the glitzy International Indian Film Academy (IIFA) weekend and awards! This year, the event will reach Bollywood fans through a unique digital medium organised by Google.

Thursday, July 04, 2013 | 4:18:35 PM IST (+05:30 GMT)
 21 Comments | 2532 Views | Copyright: IANS

International Indian Film Academy and Google

So what if you're not in Macau for the glitzy International Indian Film Academy (IIFA) weekend and awards! This year, the event will reach Bollywood fans through a unique digital medium organised by Google.

Google will bring the weekend action to users through Google+, YouTube and Search. Bollywood stars will join a Hangout On-Air live from the green carpet, YouTube will capture the glitzy pre-event parties, and Knowledge Panels across Search will showcase everything one needs to know about the nominees.

"This association will help us to reach out to millions of IIFA fans and bring live action from IIFA 2013 to their desktops and mobiles," Sandeep Menon, director for marketing, Google India, said in a statement.

IIFA begins in Macau Thursday. Superstar Shah Rukh Khan will co-host the main awards ceremony Saturday with Shahid Kapoor. A volley of stars including Sridevi, Madhuri Dixit, Anupam Kher, Abhishek Bachchan and Sushant Singh Rajput will be part of the grand show.


User Rating Rating(11 Votes)
Cindrella.., RoseyKush, Sahana-, *mystic.moon*, mayusushita, SSRfanForever, Fatima_Q, TazinSushantFan, Billu-Maamma, -bonbon-, .Mohabbatein.

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Posted on: 09 July 2013 at 5:39am
Sushant eagerly waiting to see your performance...you are simply the best.

1 member(s) Liked the above comment :
TazinSushantFan

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Posted on: 08 July 2013 at 7:36am
Excited forShahid hosting IIFA!! Macau is lucky to have Shahid there!!
Love you SK!!

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RoseyKush

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Posted on: 05 July 2013 at 5:36am
Nice to see ur pics in Macau Sushant. Now waiting to see ur performence!

1 member(s) Liked the above comment :
TazinSushantFan

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Posted on: 05 July 2013 at 4:21am
Love u Shahrukh Khan... Heart

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Posted on: 05 July 2013 at 2:03am
Love you heapsss Shah Rukh Khan!! Heart

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Posted on: 05 July 2013 at 12:08am
Can't wait to see Sushant Singh
Rajput Perform :)

2 member(s) Liked the above comment :
TazinSushantFan, SSRfanForever

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sxy_angel1

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Posted on: 04 July 2013 at 10:43pm
cant wait to see your performance Sushant!! have a great time in Macau!!

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TazinSushantFan, SSRfanForever

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sxy_angel1

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Posted on: 04 July 2013 at 7:48pm
All the best for your performance at IIFA Sushant :)

1 member(s) Liked the above comment :
TazinSushantFan

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sxy_angel1

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Posted on: 04 July 2013 at 4:54pm
Excited for King Khan and Shahid hosting together again! And ofc Madhuri will perform so eagrly waiting for her performance! She will rock the stage <3

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Posted on: 04 July 2013 at 1:28pm
Wow! That is super smart of IIFA to use this technology and medium of the future! Looking forward to it!

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