Bollywood star Akshay Kumar is dissuading viewers from using mobile phones inside theatres.
He has shot for a short film, which hit the theatres Friday, where he is seen making the request.
The actor, who will be seen playing gangster Shoaib in "Once Upon A Time In Mumbaai Again", features as his character from the gangster drama while giving the message in the clip, helmed by Milan Luthria, who has also directed the feature film.
The short message is being played in PVR and Cinemax properties in the country from May 31 and will be shown till Aug 8, when the film releases.
"We thought it was a great platform to remind viewers to desist from using their mobile phones. The clip sees Shoaib, my character in the film, requesting the audience to restrict mobile use," Akshay said in a statement.