Directed by Ayan Mukerji of "Wake Up Sid" fame and produced by Karan Johar's Dharma Productions, the movie released Friday. The "Bachna Ae Haseeno" combo of Ranbir and Deepika was luring enough for many and the movie's trailers, combined with its melodious music, has helped the movie get a good start.
The film, which also features Kalki Koechlin and Aditya Roy Kapur, is distributed by UTV, and officials are happy with its initial box office response.
"'Yeh Jawaani...' has taken the box office by storm. It is doing exceptionally well across India. Even in territories like Tamil Nadu and Kerala where Hindi film business is very limited, it has collected really well. It is being loved by everyone and we are confident it will create new benchmark at the box office," Gaurav Verma, director - India Theatrical Distribution, Studios, Disney UTV, said in a statement.