The superhero series 'Krrish' is surely among the top of the list of successful Bollywood film franchises with global appeal. This Diwali, fans will look forward to the release of Krrish 3. To also leverage the popularity of the Film Kraft Production, four animated film sequels are being planned along with Cartoon Network and Toonz Animation.
This further opens up merchandising opportunities for Mumbai's brand management and licensing enterprise Dream Theatre Pvt Ltd which has bagged the official licensing and merchandising rights for both the movie and the series in India.
With Krrish 3, Dream Theatre's portfolio, which includes global phenomenon such as Angry Birds, DreamWorks, Power Rangers, Warner Bros, WWE, gets a local flavor.
Dream Theatre will be working in partnership with Hrithik Roshan's talent management agency Carving Dreams on these two projects to ensure that the brand extensions are consistent with brand Krrish.
Beginning with Koi Mil Gaya in 2003 and Krrish (2006), the sci-fi property about the adventures of 'Krishna' (Krrish) and his special powers has caught the attention of children and young adults across the country.
With Kid Krrish, the first of the four animated sequels premiering on July 14, 2013 on Cartoon Network and the Hrithik Roshan starrer Krrish 3 gearing up for a mega release in Diwali, the stage is set for a spiked demand for the superhero-branded merchandise.
Mr. Jiggy George, CEO and Founder, Dream Theatre Pvt. Ltd. offered, "It's a proud occasion for us to tie up with Mr. RakeshRoshan's creation of Krrish: India's most successful superhero franchise. We are excited to partner on both the movie and the animation series and the latter, will allow to extend the excitement for the brand. We at Dream Theatre have a successful track-record with managing International superhero and boy action genre and we are excited to extend this learning now on Krrish."
"With Krrish 3 and Kid Krrish we have extended our portfolio to become the Marketing Consultants of the much awaited film of the year and it indeed was a pleasure to bring together Dream Theatre Pvt. Ltd and Filmkraft Productions to create Unique and Innovative merchandise for brand Krrish. I am positive that this association will take the entire concept of merchandising to the next level by bringing some exciting products in the market", states Mr. Afsar Zaidi, CEO, Carving Dreams.Director of the film series and Chairman of Filmkraft Productions, Mr. Rakesh Roshan too is elated at this association. ""It will be a decade this year since the franchise began with Koi…Mil Gaya and it is quite momentous for its hero to be seen again in a new avatar in Krrish 3 this Diwali. The folks at Dream Theatre are more than capable to take brand Krrish forward, with unique merchandising concepts which will help keep the superhero alive in the hearts and minds of young fans."