Prashita Chaudhary is the new force in the movies. Having launched her production company, Cinemorphic in 2012, Prashita is one of the producers of Oscar-winning director Danis Tanovic's (No Man's Land) forthcoming film starring Emraan Hashmi. That apart, she has also produced Ari Folman's film 'Congress' which was selected to open the Directors' Fortnight section at the 66th Cannes film festival. At Cannes, she also announced her collaboration with renowned Hollywood producer, Edward Pressman for the film 'The Man Who Knew Infinity: A Life of the Genius Ramanujan' in which Dev Patel will play the role of Ramanujan.
Hailing from Delhi, Prashita Chaudhary has had a long
association with the Indian film industry. A young entrepreneur, she completed
her schooling at the prestigious Sophia
following which she pursued a production diploma from London. "I've always been associated with
Indian movies, be it with friends in the industry or through
productions. Following my production course, I was helping my younger brother set his production firm and then slowly gravitated towards wanting to carve my own. That's how the journey began," she says.
Besides the international
projects, Prashita is also associated with films like AKFPL/Sikhya
Entertainment's 'Peddlers', directed by Vasan Bala, which was selected for the
2012 Cannes Film Festival, and the yet-to-release 'Haramkhor' by Shlok Sharma.
"I believe cinema to be a barrier breaking medium," says the beautiful
lady. "If you look
at the projects that I am associated with you will realize that they are commercially sound and quality films of stories that need to be told. I am fortunate to be working with some of the best in the industry and look forward to partnering with like minded individuals
who believe in the power of cinema."
Often spotted at the major Delhi and Mumbai social do's, Prashita considers that aspect to be her social life and is focused in creating her professional mark as a producer parallely. "I look forward to collaborating on various sorts of cinema and produce path-breaking content. While to me the dynamics of the project are important, I do not base my association on a project based on what numbers the project will do, but rather what I can bring to the table as a producer in ensuring the project gets every bit of the attention it deserves."