Kiran Rao has come up with an unique strategy to promote Ship of Theseus.
Kiran Rao has recently launched her banner and she would be presenting her first film Ship of Theseus, releasing on July 19.
Kiran apparently feels that digital medium holds the key to the future and is the right way to go forward.
This would be first time that a film would so.
Kiran Rao strongly feels that you don't have to be on television to capture attention of intelligent audience. In fact she would be spending same amount on internet versus televisions.
She just doesn't feel the need to be on television. This would be obviously a clutter breaking idea.