is known to be a marketing genius. Kiran Rao
has surprised her entire marketing team.
has come up with an unique strategy to promote Ship of Theseus.
has recently launched her banner and she would be presenting her first film Ship of Theseus, releasing on July 19.
Kiran apparently feels that digital medium holds the key to the future and is the right way to go forward.
one of the marketing brain storming sessions she came up with an
alternate solution she will put all her promos even paid promotions on
internet. She would put all her monies on promotions on internet versus
This would be first time that a film would so.
Rao strongly feels that you don't have to be on television to capture
attention of intelligent audience. In fact she would be spending same
amount on internet versus televisions.
She just doesn't feel the need to be on television. This would be obviously a clutter breaking idea.
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