Bollywood actor Hrithik Roshan, who has been roped in to endorse car audio and accessories brand Ground Zero in India, hopes the association reaps mutual benefit.
"I am proud to represent Ground Zero. My love for music and the brand's vision together will be a mutually rewarding collaboration," Hrithik said in a statement.
Sahil International, the exclusive and authorised importer and distributor of all Ground Zero products in the country, signed up Hrithik as the brand ambassador.
"He truly reflects the classy, hi-end charismatic persona of the brand. He is a true embodiment of the brand's philosophy and we are thrilled to have him on board," said Sahil Sani, managing director, Sahil International.
A 360-degree marketing campaign has been planned with Hrithik to expand Ground Zero's consumer base in India.