Wednesday, May 15, 2013
| 8:52:56 AM IST (+05:30 GMT)
0 Comments | 653 Views | Copyright: IANS
Oscar-nominated Hollywood actor Bradley Cooper will be seen in a new global campaign by American ice cream brand Hagen-Dazs.
The 38-year-old has become the first Hollywood celebrity to appear in a campaign by the brand, titled House of Hagen-Dazs.
"Bradley Cooper is the first celebrity to appear in a Hagen-Dazs campaign and is a perfect match for the brand, epitomizing class and style," Arindam Haldar, director of Premium Foods at General Mills, the parent company of Hagen-Dazs, said in a statement.
"The new House of Hagen-Dazs campaign will reassert the pioneering, quality credentials of the brand and highlight our pure captivation and craftsmanship," he added.
The television commercial was shot at the Zmek Ploskovice estate in Prague, directed by Hollywood's Allen Hughes.
The campaign has been launched in India through mediums like print, digital (Youtube) space, and across eight Hagen-Dazs lounges around the country.
Known for its taste, quality and innovation, Hagen-Dazs is available at more than 900 outlets worldwide. In India, it has lounges in Delhi, Mumbai, Bangalore and Chandigarh.
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