Based on a MMS scandal, the film, directed by Amit Kasaria, shows the cost one has to pay after a scandal.
" 'I Don't Luv U' is basically a college love story. Besides, it is also based on an MMS scandal and what happens with the victims of such scandals, how it reaches to everyone? We all know that MMS is made, but how everyone watches it...all these things have been touched through the film," said Ruslaan here Monday in an interview.
He has teamed up with newcomer Chetna Pandey in the film releasing Friday.
"It's an entertaining film. It will touch your hearts and it will also make you think somewhere," said the 30-year-old, who is also shooting for "Romeo Idiot Jatni Juliet".
Talking about it, Ruslaan said: "It's not a romantic comedy, but a comic-romance of a Mumbai based boy and a Haryanvi girl."