Saturday, May 11, 2013
| 1:05:33 PM IST (+05:30 GMT)
2 Comments | 1543 Views | Copyright: IANS
The makers of the film have decided to opt for a unique way of promotion, and urged Arjun to promote the film in double role for a strong impact.
The 27-year-old will now give interviews to news channels in double role. He himself worked on the script and penned down questions and answers for the interviews.
A source close to the team revealed: "Taking the double role one notch higher... YRF came up of a unique idea that Arjun will do promotions also in double role -- Arjun interviewing Arjun on news channels."
"The media found it a little difficult to believe as it was an unusual request. Director Sabharwal supported the thought and volutered to explain the technicalities to the channel technical team," the source added.
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