Bollywood actress Kareena Kapoor says she identifies with Limca's new slogan as its brand ambassador because it inspires youngsters to strive for more.
The new ad's tagline is "Pyaas Badhao" and the first instalment of the campaign is already out.
"The brands I represent are an extension of my personality. The sensibility of Limca as a brand is something that has resonated very strongly with me. It inspires the youth to always strive for more and that is an attribute that I have always identified with," Kareena told IANS in an interview
Describing her association with the brand as "fantastic", she said she is excited about promoting the second leg of "Pyaas Badhao" campaign.
"It's fun, heartening and has a strong connect with youth," she added.
The "Jab We Met" actress is conscious about fitness and feels it is important to keep oneself hydrated during workouts.
"I've always stated it's essential to keep yourself hydrated at all times and I follow this simple tip before, during and after workouts. Sometimes, rigorous workouts demand an immediate energy boost, which you could get from drinking any beverage. Plus, soft drinks are extremely refreshing in summers," she said.
In the current campaign, Kareena urges youngsters to shake away complacence and strive for more important things in life. The TV commercial, which is already on air, shows Kareena motivating a young boy to express his feelings.
Other than Limca, Kareena also endorses "Head and Shoulders", "Lavie Handbags" and "Sony VAIO", among others.