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Kareena connects with 'Pyaas Badhao' slogan

Bollywood actress Kareena Kapoor says she identifies with Limca's new slogan as its brand ambassador because it inspires youngsters to strive for more.

Tuesday, April 30, 2013 | 7:56:41 PM IST (+05:30 GMT)
 11 Comments | 3676 Views | Copyright: IANS

kareena kapoor

Bollywood actress Kareena Kapoor says she identifies with Limca's new slogan as its brand ambassador because it inspires youngsters to strive for more.

The new ad's tagline is "Pyaas Badhao" and the first instalment of the campaign is already out.

"The brands I represent are an extension of my personality. The sensibility of Limca as a brand is something that has resonated very strongly with me. It inspires the youth to always strive for more and that is an attribute that I have always identified with," Kareena told IANS in an interview

Describing her association with the brand as "fantastic", she said she is excited about promoting the second leg of "Pyaas Badhao" campaign.

"It's fun, heartening and has a strong connect with youth," she added.

The "Jab We Met" actress is conscious about fitness and feels it is important to keep oneself hydrated during workouts.

"I've always stated it's essential to keep yourself hydrated at all times and I follow this simple tip before, during and after workouts. Sometimes, rigorous workouts demand an immediate energy boost, which you could get from drinking any beverage. Plus, soft drinks are extremely refreshing in summers," she said.

In the current campaign, Kareena urges youngsters to shake away complacence and strive for more important things in life. The TV commercial, which is already on air, shows Kareena motivating a young boy to express his feelings.

Other than Limca, Kareena also endorses "Head and Shoulders", "Lavie Handbags" and "Sony VAIO", among others.


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Posted on: 02 May 2013 at 11:44pm
Love your campaigns Bebo. You rock!

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Posted on: 01 May 2013 at 10:01am
She looks lovely in the ad.!!

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Posted on: 01 May 2013 at 4:35am
Good afternoon Kareena. The ad for the campaign is very good.

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Posted on: 01 May 2013 at 3:05am
love u bebo u r so amaizng actor love u

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Posted on: 30 April 2013 at 9:41pm
Saw the ad few days ago! It's very good. And you are looking very refreshing too! Loved your comments about the brand.

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Posted on: 30 April 2013 at 5:10pm
love u bebo. u r the best.

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Posted on: 30 April 2013 at 4:55pm
You are truly a beautiful and talented actress Kareena. I wish you success and happiness always.

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Posted on: 30 April 2013 at 3:11pm
love u lots bebo
love u...

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Posted on: 30 April 2013 at 2:17pm
Kareena Kapoor you are the best :*

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Posted on: 30 April 2013 at 3:18am
all the best bebo
love u

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