For Sushant, it's a dream come true.
"It was my dream to be associated with PepsiCo. I am thrilled about this association with Pepsi Atom...It is my first major endorsement and is even more special as Pepsi Atom is also new, like me, and 2013 is the debut year for both of us," Sushant said in a statement.
Speaking about the new drink, Gautham Mukkavilli, CEO, Beverages, PepsiCo India, said: "It is our biggest launch in the recent years and we are committed to invest behind the brand and make it a key player in the carbonated beverage segment."
The drink will come in a bold black and blue packaging including a 250 ml My Can at an introductory price of Rs.15 and a 500 ml PET bottle at Rs.25.
Also, 200 ml returnable glass bottles are available in select markets at Rs.10.