Actor Ajay Devgn has been roped in by Sangam textiles as the brand ambassador of their formal men's wear category.
Sangam India Limited, one of the known textile conglomerate, has locked a two-year endorsement agreement with the actor known for giving recent hits "Son of Sardaar" and "Bol Bachchan", reads a statement.
The brand is expanding from tier-three to tier-two cities.
"We believe that mass appeal of Ajay Devgn would help us reach out to our target group which resides in tier-three towns as well as metros," said V.K. Sodani, executive director, Sangam India.
The new TV commercial and print ad with Ajay will be released soon.
Earlier, the brand associated itself with Bollywood actor Suniel Shetty and cricketer Virat Kohli.