India-Forums

   

Now jewellery line inspired by Amer Fort

New Delhi, April 13 The grandeur of Rajasthan's famou Amer Fort reflects in a new jewellery line unveiled at the India International Jewellery Week (IIJW) here.

Saturday, April 13, 2013 | 7:02:34 PM IST (+05:30 GMT)
 0 Comments | 423 Views | Copyright: IANS

New Delhi, April 13 (IANS) The grandeur of Rajasthan's famou Amer Fort reflects in a new jewellery line unveiled at the India International Jewellery Week (IIJW) here.

The line, titled "Amer - Art Reincarnated", was launched by Birdhichand Ghanshyamdas Jewellers Friday.

The designs were meant to represent the beauty and tradition of the state, and hence, exuded royal fashion.

"The collection is a reincarnation of Amer Fort. Its all about fashion, architecture and royalty," said Yash Agarwal, creative director, Birdhichand Ghanshyamdas Jewellers.

Agarwal said the brand has attempted to "capture the charm of the ancient pillars, rustic walls, paintings and the royal touch" the 'Amer' line.

Whenever Agarwal visited Amer Fort, situated a few kilometres away from Jaipur, as a youngster, he says he took a bit from it as inspiration for something that he would do in life.

"I thought one day I will design something, and now I have come up with the collection 'Amer'", he said about the fort, which has a mix of Hindu and Muslim elements in its design.

The ambience of the show was tuned well to the theme as well. It began with the digital projection of a moving train. Once the 'train' stopped, models walked onto the ramp through an artificial gate from the train.

In another segment of the show, models were made to act like tourists visting Amer Fort and admiring the beauty of the structure. The show ended on a high note, when models wore gowns and sashayed down the ramp in glitzy jewels, in what was made to look like a ballroom.

Bollywood actress and Miss Universe 2000 Lara Dutta too added her bit of glamour to the show. She walked the ramp in a blue gown and a heavy neckpiece from the line.


User Rating Rating(0 Votes)
Share this News on your Social Network.

User Comments & Ratings

Join India Forums for free to comment on this story. Have an account already? Use Quick Login to comment.
Dear Readers,
  • Please do not use derogatory comments in reply to the stories published on Bollywood, India-Forums.
  • The credibility of the site matter to us, and the comments in bad taste tend to invariably hurt the actors/production house/channel etc.
  • So kindly, refrain from creating an unhealthy atmosphere for all, and keep your comments constructive.
  • Also, please use the Rate It button if you want to just thank the author for posting the story.

RELATED CELEBRITIES

  • Page 1 of 1

Bollywood Hot N' Happening Articles Index

Lara Dutta Launch Fortune Health Oil

Views : 6578 | Comments : 0

Wassup Bollywood - Episode 46

Views : 25213 | Comments : 0

Wassup Bollywood - Episode 32

Views : 30188 | Comments : 0

Wassup Bollywood - Episode 03

Views : 78376 | Comments : 2

Disclaimer: All Logos and Pictures of various Channels, Shows, Artistes, Media Houses, Companies, Brands etc. belong to their respective owners, and are used to merely visually identify the Channels, Shows, Companies, Brands, etc. to the viewer. Incase of any issue please contact the webmaster.

Popular Channels :
Star Plus | Zee TV | Sony TV | Colors TV | SAB TV | Life OK

Quick Links :
Top 100 TV Celebrities | Top 100 Bollywood Celebs | About Us | Contact Us | Advertise | Forum Index