India-Forums

   

Amitabh to endorse cookies brand

Expanding his presence in the ad space, megastar Amitabh Bachchan has signed on as the brand ambassador of biscuit company - Parle's Gold Star cookies. The actor is thrilled.

Monday, March 25, 2013 | 2:24:14 PM IST (+05:30 GMT)
 0 Comments | 724 Views | Copyright: IANS

amitabh bachchan (Big B)

Expanding his presence in the ad space, megastar Amitabh Bachchan has signed on as the brand ambassador of biscuit company - Parle's Gold Star cookies. The actor is thrilled.

"I am thrilled to begin a new journey with Parle's Gold Star cookies and take the brand legacy ahead," Amitabh said in a statement.

An extensive marketing campaign is being planned with Big B for the recently launched cookies, which are the company's latest offering in the premium cookie category.

"It gives me an immense pleasure to be associated with the most iconic biscuit company of India, Parle Products. From last 70 years, we all have grown up eating Parle's biscuits and it has always been the most loved brand in the country amongst all age groups," added the 70-year-old.

Amitabh has been zeroed on in as he is in sync with the brand's positioning of class, rich quality, and outstanding achievement, read the statement.

"He (Amitabh) embodies an exemplary blend of both style and performance, making him the ideal choice to endorse our products. The goodwill and reputation he has built over the last three decades compliments our own," said Shalin Desai, group product manager, Parle Products.

The cookies will be available in four variants - butter, cashew butter, chocolate chip and chocolate and nut.


User Rating Rating(0 Votes)
Share this News on your Social Network.

User Comments & Ratings

Join India Forums for free to comment on this story. Have an account already? Use Quick Login to comment.
Dear Readers,
  • Please do not use derogatory comments in reply to the stories published on Bollywood, India-Forums.
  • The credibility of the site matter to us, and the comments in bad taste tend to invariably hurt the actors/production house/channel etc.
  • So kindly, refrain from creating an unhealthy atmosphere for all, and keep your comments constructive.
  • Also, please use the Rate It button if you want to just thank the author for posting the story.

RELATED CELEBRITIES

  • Page 1 of 1

Bollywood Hot N' Happening Articles Index

Disclaimer: All Logos and Pictures of various Channels, Shows, Artistes, Media Houses, Companies, Brands etc. belong to their respective owners, and are used to merely visually identify the Channels, Shows, Companies, Brands, etc. to the viewer. Incase of any issue please contact the webmaster.

Popular Channels :
Star Plus | Zee TV | Sony TV | Colors TV | SAB TV | Life OK

Quick Links :
Top 100 TV Celebrities | Top 100 Bollywood Celebs | About Us | Contact Us | Advertise | Forum Index