Masaba Gupta, who opened the autumn-winter edition of Wills Lifestyle India Fashion Week (WIFW) Wednesday with her debut collection for Satya Paul, says she has given a makeover to the signature styles of the brand by creating ensembles for youngsters.
"The inspiration for the collection was young girl who loves colour, fun and quirkiness - she is called SP girl," said Masaba, daughter of well-known actress Neena Gupta.
"The clientele of Satya Paul so far has been someone who is older, so we tried to reposition the brand with the collection that is meant for young girls," she added.
The five-day fashion extravaganza started here Wednesday at Pragati Maidan.
Masaba took charge as creative director of Satya Paul late last year and showcased her collection for the brand for the first time.
Known for her quirky prints, the designer has used a lot of architectural designs on the collection that varied from saris, asymmetrical gowns to knee-length dresses.
"There were a lot of quirky prints and each design signify something about the women's journey," she said and added that for instance, lipstick signifies glamour.
"The telephone booth signifies the wait in girls' life. So every print signifies the constant change in girls' life," she said.
The designer has used fabrics like tulle, crepe, georgette and chiffon on colour palette then goes ahead from signature "earthy tones" of Satya Paul.
"Satya Paul always go with very earthy colours and at the same time very quirky, but we went to different colour palettes. We are not going with old signature Satya Paul, we are showing different varieties to it," she said.
"Masaba is a dear friend. Last year, I walked for her, but this year I have just come to see her collection. I own a lot of Masaba's collection. It perfectly reflects my persona. It's bold, bright and lively," Mandira, who was dressed up in a white-black Masaba sari, told IANS.