The first look of director Vikramaditya Motwani's period film "Lootera" will be launched Friday at the Liberty Cinema here, known for its old-world charm.
"It's a period film, which is why the makers thought of the iconic theatre. The makers want to use the ambience to transport the audience into the world of 'Lootera'. The first look launch will be on March 15," said a source.
"Liberty Cinema is known for its art-deco architecture and old-world charm," he added.
In the 1980s, Liberty Cinema was once the most popular theatre where many premieres took place.