National Award winning actress Vidya Balan will be seen in an altogether new look in her upcoming comedy "Ghanchakkar" and director Rajkumar Gupta has designed a special promotional campaign around this.
"Vidya's look is something to watch out for in 'Ghanchakkar' and we have an extensive promotional campaign around her look," Gupta, who has also written the film, told IANS.
"Vidya's looks in 'Ghanchakkar' will be the most talked about look in Bollywood this year. Her looks have already generated a lot of appeal across the industry," he added.
Producer UTV Motion Pictures is planning to an exhibition of clothes that Vidya wears in the film. They will be displayed post the trailer launch, which is slated for March end.