Son of Sardaar with 5.1 TVR leads the league of big premieres this yea

The Son of Sardaar premiere on Star Gold is the highest in the Hindi Movie Genre

Wednesday, February 27, 2013   |  Copyright: India-Forums  |  Comments 0 Comments  |  744 Views

son of sardaar

Mumbai, 25th February 2013: Star Gold reiterates its promise of being the Home of Blockbuster Premieres with the Son of Sardaar premiere clocking in a whopping 5.1 TVR, as per TAM ratings of Week 7 in 2013 (February 10 – 16, 2013). Son of Sardaar premiered on Star Gold on 16th February 2013.

After the successful premieres of Singham, Bodyguard, Housefull 2 and BolBachchan, this is yet another achievement for Star Gold. Taking into consideration that the premiere on Star Gold was Son of Sardaar's second airing on Indian television.

With this development, Star Gold holds the record of airing the highest rated premiere on a Hindi movie channel in the past one year with its premiere of Son of Sardaar (for details kindly refer below).

Top premieres on a Hindi movie channel (February 2012 –February 2013)

Rank

Movie

Channel

Date of Premiere

Rating (TVR)

1

Son of Sardaar

Star Gold

16th February 2013

5.1

2

Bol Bachchan

Star Gold

27th October 2012

4.8

3

Agneepath

Zee Cinema

16th June 2012

4.7

4

Housefull 2

Star Gold

29th July 2012

3.8

5

Makkhi

Star Gold

29th December 2012

3.5

6

Rowdy Rathore

MAX

4th November 2012

2.9

7

Joker

Zee Cinema

10th November 2012

2.3

8

Ek Tha Tiger

MAX

9th December 2012

2.2

9

Don 2

Zee Cinema

31st March 2012

2.2

10

English Vinglish

Zee Cinema

29th December 2012

2

11

DesiBoyz

Zee Cinema

18th February 2012

1.9

12

Raaz 3

MAX

13th January 2013

1.7

13

Ishaqzaade

MAX

14th October 2012

1.6

 

Commenting on this development, Hemal Jhaveri, Executive Vice President, Star Gold, said, "Our goal has always been to make Star Gold the favorite platform for movie viewing, offering our audience the best of Bollywood blockbusters. And having recorded the highest TVR on any Hindi movie channel in the past one year with our premiere of Son of Sardaar, we are delighted to see that the audiences have acknowledged our efforts towards providing them the best of Bollywood. The premiere has also proved to be an extremely successful platform from the advertisers' standpoint – keeping all our stakeholders happy. Our strategy has always been to simply offer our viewers content they want to watch, rather than what we want them to watch. We intend to offer our viewers even better and bigger blockbuster premieres in the future with the next being Dabangg 2."

Bollywood superstar Ajay Devgn added, "Today, television premieres hold a lot of importance for actors and producers, unlike earlier. The premiere of Son of Sardaar on Star Gold having recorded a phenomenal 5.1 TVR, I'm overwhelmed with the response the film has got from the audience proving its worthy of all the success. Be it Singham, Bol Bachchan or Son of Sardaar, Star Gold has always delivered in effectively reaching the audience. I'm extremely happy to have been associated with the channel."

The channel had rolled out a marketing campaign across Hindi speaking markets with a combination of on-air, print, digital, outdoor and cinema promotion. The on-air campaign for the premiere was aired on other network channels of Star India. Star Gold also promoted the premiere on other channel genres including Bollywood entertainment, news, kids and music.

With the maximum number of 100 crore Bollywood films being premiered on the channel, the latest TV rights deal between the channel and superstar Salman Khan for his forthcoming films till 2017, and the new record of airing the highest rated premiere on a Hindi movie channel in the past one year– Star Gold can definitely be called the Home of Bollywood Premieres for all Hindi movie buffs

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