Monday, February 18, 2013
| 2:32:02 PM IST (+05:30 GMT)
1 Comments | Copyright: IANS
New Delhi, Feb 18 (IANS) At 7 in the evening in Casablanca, Morocco's fabled city, the streets become empty as everyone is watching their favourite Indian soap on television. It is a sign of the influence of India's soft power on a country and region with which it has enjoyed civilisational links.
Moroccan envoy Larbi Reffouh said the Maghreb countries of Algeria, Libya, Mauritania, Morocco and Tunisia "know India very well".
"There is a lot of affection for India. Indian music and civilisation is present in the whole of the Maghreb."
In Morocco, there is a lot of interest in Indian television serials, said Reffouh. "At 7 p.m. in Casablanca you will find nobody on the road, everyone is watching an Indian serial," said the envoy, who was speaking at a recent conference on "Maghreb and India".
He said many people in the Maghreb region are fond of Hindi film songs. "Many people will be singing Hindi film songs without knowing the language," said Reffouh, adding that "Indian culture and civilisation is present in the whole of Maghreb".
The Marrakech international film festival held recently celebrated the first century of Bollywood films even before the Hindi film industry has done so, said the envoy.
Emphasising the "civilisational interaction" between India and the North African region, Sheel Kant Sharma, a former Indian diplomat who has served in the region, said: "Before the advent of the video recorders, cinema halls in Maghreb used to run dubbed versions of hit films from Mumbai and the film music very popular with the townsfolk. Genres of the Maghrebian music and the Berber folk have also made their way into the pop scene in India."
--Indo-Asain News service
To stay updated with similiar articles follow
Look what will be her role in the show...
Babuji goes to watch a movie with his entire family and on returning, ...
This act of Amitabh Bachchan will surely make you love him more...
Check out this cute video wherein AbRam is saying thank you for the ...
Disclaimer: All Logos and Pictures of various Channels, Shows, Artistes, Media Houses, Companies, Brands etc. belong to their respective owners, and are used to merely visually identify the Channels, Shows, Companies, Brands, etc. to the viewer. Incase of any issue please contact the webmaster.
Popular Channels :Star Plus | Zee TV | Sony TV | Colors TV | SAB TV | Life OK
Quick Links :Top 100 TV Celebrities | Top 100 Bollywood Celebs | About Us | Contact Us | Advertise | Forum Index