Ace designer Rajesh Pratap Singh has been roped in as the first ever wool ambassador for India by Woolmark, one of the internationally well-known textile fibre brands.
Woolmark helps in highlighting the diverse interpretations of merino wool.
"This is the first time we have associated with an Indian designer to come on board as the wool ambassador for India and it is a huge responsibility for Rajesh to promote the fibre in the country," said Amir Sheikh, country manager India, The Woolmark Company.
The designer will showcase the collection made by merino wool at the upcoming Wills Lifestyle India Fashion Week (WIFW) autumn-winter 2013.
The collection will focus on the journey how people adapted woollen garments and fabrics over the time.
"It is indeed an honour to be associated with The Woolmark Company on a national level. I look forward to a long and exciting relationship forward," said the designer.
The collection will retail across various Rajesh Pratap Singh stores in India as well as international multi-brand stores.