Merchant to showcase 'real India' at Hongkong Fashion Week

Indian designer Shouger Merchant Doshi is set to light up the ramp at the ongoing edition of Hongkong Fashion Week with vibrant Indian colours.

Tuesday, January 15, 2013   |  Copyright: IANS  |  Comments 0 Comments  |  376 Views

Indian designer Shouger Merchant Doshi

Indian designer Shouger Merchant Doshi is set to light up the ramp at the ongoing edition of Hongkong Fashion Week with vibrant Indian colours.

The four-day fashion extravaganza started Jan 14 and the designer will showcase her collection - A pink opera - Wednesday at the Hong Kong Convention and Exhibition Centre.

"I have taken inspiration from the various shades of the colour pink that is present in almost every flower. I decided on this theme because I wanted to show different ensembles in one colour. Each model will be wearing a creation inspired by a different pink flower and will be wearing the flower as a hairpiece as well," Merchant told IANS.

"Also, India is known for its bright colours, so why not showcase this to represent the country's rich culture," she added.

From anarkalis to saris and lehengas in fabrics like net, velvet, silk, chiffon, georgette and organza, the designer has covered every ethnic style.

She has also used lot of embellishments like zardozi, zari, threadwork and swarovski work to add elegance to her creations.

"This collection is different from the last. It is a little more feminine, cute, fun and flirty," she said.


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