Friday, January 04, 2013
| 6:32:05 PM IST (+05:30 GMT)
0 Comments | Copyright: IANS
Titled Powerplay, the collection was launched Thursday in the presence of Ramesh Poddar, managing director and chairman of Siyaram Silk mills along with the star cast of the movie that stars Arjun Rampal and Chitrangda Singh in the lead roles.
The film deals with sexual harassment at the workplace. While Arjun plays the CEO of an advertising firm, Chitrangda is cast as a copywriter in the movie coming out Jan 18.
The film is produced by Viacom 18 Motion Pictures.
"'Inkaar' is set in corporate India. The film, like its lead stars, is contemporary, chic, glamorous, hard-hitting and powerful. We are pleased to be associated with a brand like Siyaram's Mistair which reflects the same values and talks to the target audience of Inkaar," said Vikram Malhotra, chief operating officer of Viacom18 Motion Pictures, in a statement.
The entire range of Powerplay is exclusively available at select retail outlets of the brand.
"It (the partnership) gave us an opportunity to display our corporate collections by Mistair from the house of Siyaram Silk Mills for the new age fashion conscious youth who opts for stylish formal wear to create an impression at their workplace," said Poddar in a statement.
Let's take a look at actors flaunting their favourite glares...
The actor was seen wearing the Mumbai Tigers' jersey in the last match..
Bollywood superstar Shah Rukh Khan says that he is "adamant and ...
Looks that set the Red Carpet on Fire...
Disclaimer: All Logos and Pictures of various Channels, Shows, Artistes, Media Houses, Companies, Brands etc. belong to their respective owners, and are used to merely visually identify the Channels, Shows, Companies, Brands, etc. to the viewer. Incase of any issue please contact the webmaster.
Popular Channels :Star Plus | Zee TV | Sony TV | Colors TV | SAB TV | Life OK
Quick Links :Top 100 TV Celebrities | Top 100 Bollywood Celebs | About Us | Contact Us | Advertise | Forum Index