Now a collection inspired by 'Inkaar' movie

Mistair, a division of Siyaram Silk Mills, has associated with Sudhir Mishra's upcoming film "Inkaar" as its style partner and also launched a collection inspired by the film.

Friday, January 04, 2013   |  Copyright: IANS  |  Comments 0 Comments  |  641 Views

inkaar

Mistair, a division of Siyaram Silk Mills, has associated with Sudhir Mishra's upcoming film "Inkaar(2013)" as its style partner and also launched a collection inspired by the film.

Titled Powerplay, the collection was launched Thursday in the presence of Ramesh Poddar, managing director and chairman of Siyaram Silk mills along with the star cast of the movie that stars Arjun Rampal and Chitrangda Singh in the lead roles.

The film deals with sexual harassment at the workplace. While Arjun plays the CEO of an advertising firm, Chitrangda is cast as a copywriter in the movie coming out Jan 18.

The film is produced by Viacom 18 Motion Pictures.

"'Inkaar' is set in corporate India. The film, like its lead stars, is contemporary, chic, glamorous, hard-hitting and powerful. We are pleased to be associated with a brand like Siyaram's Mistair which reflects the same values and talks to the target audience of Inkaar," said Vikram Malhotra, chief operating officer of Viacom18 Motion Pictures, in a statement.

The entire range of Powerplay is exclusively available at select retail outlets of the brand.

"It (the partnership) gave us an opportunity to display our corporate collections by Mistair from the house of Siyaram Silk Mills for the new age fashion conscious youth who opts for stylish formal wear to create an impression at their workplace," said Poddar in a statement.


Do you like this article?

Posted by: India-Forums.com Staff
User Rating User Rating(0 Votes)
Views 641

User Comments & Ratings

Join India Forums for free to comment on this story. Have an account already? Use Quick Login to comment.

Related Celebrities

Arjun Rampal Arjun Rampal
(134)
(136)
(108)

Chitrangda Singh Chitrangda Singh
(28)
(12)
(47)

Sudhir Mishra Sudhir Mishra
(20)

Related Movies

Inkaar(2013) Inkaar(2013)
Year 2013
(2)

Bollywood Hot N' Happening Articles Index

 


Bollywood Search

Disclaimer: All Logos and Pictures of various Channels, Shows, Artistes, Media Houses, Companies, Brands etc. belong to their respective owners, and are used to merely visually identify the Channels, Shows, Companies, Brands, etc. to the viewer. Incase of any issue please contact the webmaster.