'Kai Po Che!' promotion plans - party in four cities

Filmmaker Abhishek Kapoor is ready with his third directorial project "Kai Po Che!", a big screen version of Chetan Bhagat's novel "The 3 Mistakes of My Life". And he also has a four-city unusual promotional strategy in place.

Thursday, January 03, 2013   |  Copyright: IANS  |  Comments 16 Comments  |  2514 Views

Kai Po Che

Filmmaker Abhishek Kapoor is ready with his third directorial project "Kai Po Che!", a big screen version of Chetan Bhagat's novel "The 3 Mistakes of My Life". And he also has a four-city unusual promotional strategy in place.

"...There are plans of bonding with friends in four cities and hanging out with them. The producers, UTV, are working on it currently," said Kapoor, who has come a long way after making a lacklustre start in 2006 with directorial debut "Aryan". But his second film "Rock On!", a musical drama, turned the tide for him when it became a blockbuster in 2008.

Now comes "Kai Po Che", and Kapoor is likely to travel to Mumbai, Bangalore, Hyderabad and, last but not the least, Ahmedabad, where the original story is based in, and party.

Describing the reason behind the unusual promotion, he said: "'Kai Po Che!' is a film on friendship and bonding of these three boys that will touch your hearts. As a part of promotions, we will continue doing things that show how friends really bond and partying is something that they certainly do. We will have a blast during promotions."

"Kai Po Che" marks the big screen debut of popular TV actor Sushant Singh Rajput">Sushant Singh Rajput. He has teamed up with Amit Sadh, Rajkumar Yadav and Amrita Puri in the movie, scheduled for a Feb 22 opening.


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  • Posted on: 05 January 2013 at 10:56amstefanandre

    All the best Sushant Singh Rajput for KPC, waiting patiently for Feb 22.

    1 member(s) Liked the above comment :
    stefanandre
  • Posted on: 04 January 2013 at 9:26amvision22

    All the very best Sushant...eagerly waiting for 22nd feb...

    1 member(s) Liked the above comment :
    stefanandre
  • Posted on: 04 January 2013 at 12:54amzoya_naziya

    All the very best Sushant for KPC!!!

    2 member(s) Liked the above comment :
    priyas5, stefanandre
  • Posted on: 03 January 2013 at 1:05pmMrsArnavRajput

    luv u sushy baby...hope u get all da success u deserve!!!

    tooo excited 4 kai po che... da trailer is superb!!!

    2 member(s) Liked the above comment :
    johncena2003, stefanandre
  • Posted on: 03 January 2013 at 11:44amTazinSushantFan

    all the best sushant for kai po che.

    2 member(s) Liked the above comment :
    johncena2003, stefanandre
  • Posted on: 03 January 2013 at 11:23amsuan

    All the best to Sushant and the rest of the cast and crew of Kai Po Che.

    2 member(s) Liked the above comment :
    johncena2003, stefanandre
  • Posted on: 03 January 2013 at 8:44amsushkita10

    sushant u r bestest hero.wish u all the best

    3 member(s) Liked the above comment :
    johncena2003, stefanandre, suan
  • Posted on: 03 January 2013 at 8:27amAwesome2210

    All the best to the entire team of KPC !
    Waiting for the movie :)

    3 member(s) Liked the above comment :
    johncena2003, stefanandre, suan
  • Posted on: 03 January 2013 at 8:21amMentalExotica

    The trailer was promising and background score sounds awesome.

    Surely waiting to watch this one hit the screens :)

    3 member(s) Liked the above comment :
    johncena2003, stefanandre, suan
  • Posted on: 03 January 2013 at 6:57amMoumita30

    All the Best Sushant! Hope KPC becomes a big success...

    3 member(s) Liked the above comment :
    johncena2003, stefanandre, suan

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