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'Kai Po Che!' promotion plans - party in four cities

Filmmaker Abhishek Kapoor is ready with his third directorial project "Kai Po Che!", a big screen version of Chetan Bhagat's novel "The 3 Mistakes of My Life". And he also has a four-city unusual promotional strategy in place.

Thursday, January 03, 2013 | 5:28:06 PM IST (+05:30 GMT)
 16 Comments | 2662 Views | Copyright: IANS

Kai Po Che

Filmmaker Abhishek Kapoor is ready with his third directorial project "Kai Po Che!", a big screen version of Chetan Bhagat's novel "The 3 Mistakes of My Life". And he also has a four-city unusual promotional strategy in place.

"...There are plans of bonding with friends in four cities and hanging out with them. The producers, UTV, are working on it currently," said Kapoor, who has come a long way after making a lacklustre start in 2006 with directorial debut "Aryan". But his second film "Rock On!", a musical drama, turned the tide for him when it became a blockbuster in 2008.

Now comes "Kai Po Che", and Kapoor is likely to travel to Mumbai, Bangalore, Hyderabad and, last but not the least, Ahmedabad, where the original story is based in, and party.

Describing the reason behind the unusual promotion, he said: "'Kai Po Che!' is a film on friendship and bonding of these three boys that will touch your hearts. As a part of promotions, we will continue doing things that show how friends really bond and partying is something that they certainly do. We will have a blast during promotions."

"Kai Po Che" marks the big screen debut of popular TV actor Sushant Singh Rajput">Sushant Singh Rajput. He has teamed up with Amit Sadh, Rajkumar Yadav and Amrita Puri in the movie, scheduled for a Feb 22 opening.


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Posted on: 05 January 2013 at 10:56am
All the best Sushant Singh Rajput for KPC, waiting patiently for Feb 22.

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stefanandre

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Posted on: 04 January 2013 at 9:26am
All the very best Sushant...eagerly waiting for 22nd feb...

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stefanandre

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Posted on: 04 January 2013 at 12:54am
All the very best Sushant for KPC!!!

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Posted on: 03 January 2013 at 1:05pm
luv u sushy baby...hope u get all da success u deserve!!!

tooo excited 4 kai po che... da trailer is superb!!!

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Posted on: 03 January 2013 at 11:44am
all the best sushant for kai po che.

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Posted on: 03 January 2013 at 11:23am
All the best to Sushant and the rest of the cast and crew of Kai Po Che.

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Posted on: 03 January 2013 at 8:44am
sushant u r bestest hero.wish u all the best

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Posted on: 03 January 2013 at 8:27am
All the best to the entire team of KPC !
Waiting for the movie :)

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Posted on: 03 January 2013 at 8:21am
The trailer was promising and background score sounds awesome.

Surely waiting to watch this one hit the screens :)

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Posted on: 03 January 2013 at 6:57am
All the Best Sushant! Hope KPC becomes a big success...

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