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Anushka won't endorse regressive products

Endorsing regressive products like fairness creams is a 'big no, no' for Anushka Sharma who prefers to associate herself with the brands she can talk about.

Monday, December 24, 2012 | 2:48:07 PM IST (+05:30 GMT)
 8 Comments | 1867 Views | Copyright: IANS

anushka sharma

Endorsing regressive products like fairness creams is a 'big no, no' for Anushka Sharma who prefers to associate herself with the brands she can talk about.

"I try to endorse only those brands who I can confidently speak for. These are huge companies and are choosing you to be the face of their brands... you need to be responsible," she said in an interview.

"Fairness creams and anything which is regressive is a big no, no for me. I don't think anything can change your basic colour. They can remove your tan, but they cannot change your natural colour," she added.

The actress has endorsed brands like Nivea, Reliance and Canon.


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Posted on: 25 December 2012 at 7:09am
well said Anushka!!!!!!!!!!!!!!

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toggle45, yeshhhh

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Posted on: 24 December 2012 at 7:42pm
kudos to anushka.. ... media has blinded consumers..

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Posted on: 24 December 2012 at 8:50am
awww i respect her more and more

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cooks09, toggle45, yeshhhh, Mohabbateinn

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Posted on: 24 December 2012 at 8:12am
celebrities have a powerful voice which can be used to influence the general population.. it is a sickening notion that a darker skin colour of a person is a feature worth even caring about! good to know anushka that you don't want to endorse products like fairness creams..

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Posted on: 24 December 2012 at 7:47am
I respect Anushka for this!!!!

India is the most racist country!!!!!

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Posted on: 24 December 2012 at 4:18am
i respect anushka for this :)
whatever she said, its true. And funny thing is they always approach already fair girls to endorse such products LOL

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cooks09, dancydreamer, yeshhhh, rose-girl, saruu., guggu, Mohabbateinn

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Posted on: 24 December 2012 at 3:59am
Good to know Anushka.. who is more racist than us.. Fairness cream for women, men, +30, bleach.. ads showing how fair color can get you married and make your carrier .. it is endless

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cooks09, yeshhhh

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Posted on: 24 December 2012 at 2:48am
hmmm kia baat hai anushka g app ki

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yeshhhh

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