Akshay gets innovative for 'Special Chabbis'

Akshay Kumar joins the league of Aamir Khan and Shah Rukh Khan, known for their unique promotional strategies. He too has devised an innovative marketing concept to promote his upcoming movie "Special Chabbis".

Thursday, December 20, 2012   |  Copyright: IANS  |  Comments 4 Comments  |  1869 Views

akshay kumar

Akshay Kumar joins the league of Aamir Khan and Shah Rukh Khan, known for their unique promotional strategies. He too has devised an innovative marketing concept to promote his upcoming movie "Special Chabbis".

A brain child of Akshay, the promotional trailer revolves around CBI raids on politicians' houses. The 45-year-old, who has been keeping purposely mum about "Special Chabbis", is using it to build up interest in the movie.

"Akshay Kumar has consciously stayed away from talking about this film at all. He has kept it under wraps, so that he could do a teaser campaign about raids in various cities of India by a group of CBI officers," a source said.

A real-life heist drama, "Special Chabbis" is directed by Neeraj Pandey of "A Wednesday" fame. It also stars Manoj Bajpayee, Jimmy Shergill and Anupam Kher.

The "Special Chabbis" trailer will be released with "Dabangg 2", which is coming out Friday.


Do you like this article?

Posted by: India-Forums.com Staff
User Rating User Rating(5 Votes)
  ashly_english, mihali7, ankur281, DeadDevil, shonasandy
Views 1869

User Comments & Ratings

Join India Forums for free to comment on this story. Have an account already? Use Quick Login to comment.

Related Celebrities

Shah Rukh Khan Shah Rukh Khan
(2425)
(343)
(363)

Akshay Kumar Akshay Kumar
(677)
(324)
(341)

Aamir Khan Aamir Khan
(680)
(146)
(147)

Anupam Kher Anupam Kher
(19)
(42)
(106)

Jimmy Shergill Jimmy Shergill
(33)
(64)
(34)

Related Movies

Dabangg 2 Dabangg 2
Year 2012
(13)
(1)
(4)

  • Posted on: 21 December 2012 at 7:38amashly_english

    Its 100% sure that film will be blockbuter

    1 member(s) Liked the above comment :
    ashly_english
  • Posted on: 21 December 2012 at 5:45amshonasandy

    srk you rock, now onder ath u re called the baadshah of bollywood
    Chennai Express shoot is going great, take care of yourself

    Edited on:21 December 2012 at 5:43am

  • Posted on: 20 December 2012 at 10:31amankur281

    Wow...Neeraj pandey and Akshay coming together...So happy to see Akshay in meaningful movies back after Patiala house...

    Extremely excited and also surprised that it is the first time i am hearing about this movie...

    2 member(s) Liked the above comment :
    mihali7, DeadDevil
  • Posted on: 20 December 2012 at 9:56amgaga00

    he is a good actor and am glad he has changed his image from action hero and doing much more meaningful roles..

    5 member(s) Liked the above comment :
    ashly_english, mihali7, ankur281, Mohabbateinn, DeadDevil

Bollywood Hot N' Happening Articles Index

 


Bollywood Search

Public Review Of P.K.

Views : 1468
Comments :1

Disclaimer: All Logos and Pictures of various Channels, Shows, Artistes, Media Houses, Companies, Brands etc. belong to their respective owners, and are used to merely visually identify the Channels, Shows, Companies, Brands, etc. to the viewer. Incase of any issue please contact the webmaster.