Akshay Kumar joins the league of Aamir Khan and Shah Rukh Khan, known for their unique promotional strategies. He too has devised an innovative marketing concept to promote his upcoming movie "Special Chabbis".
A brain child of Akshay, the promotional trailer revolves around CBI raids on politicians' houses. The 45-year-old, who has been keeping purposely mum about "Special Chabbis", is using it to build up interest in the movie.
"Akshay Kumar has consciously stayed away from talking about this film at all. He has kept it under wraps, so that he could do a teaser campaign about raids in various cities of India by a group of CBI officers," a source said.
The "Special Chabbis" trailer will be released with "Dabangg 2", which is coming out Friday.
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Wow...Neeraj pandey and Akshay coming together...So happy to see Akshay in meaningful movies back after Patiala house...
Extremely excited and also surprised that it is the first time i am hearing about this movie...
You will find 10 scrambled-up words from the deeper nooks and corners ... 5
Bollywood veterans like Anupam Kher, Shabana Azmi and Rishi Kapoor ... 14