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Akshay gets innovative for 'Special Chabbis'

Akshay Kumar joins the league of Aamir Khan and Shah Rukh Khan, known for their unique promotional strategies. He too has devised an innovative marketing concept to promote his upcoming movie "Special Chabbis".

Thursday, December 20, 2012 | 6:24:04 PM IST (+05:30 GMT)
 4 Comments | 1940 Views | Copyright: IANS

akshay kumar

Akshay Kumar joins the league of Aamir Khan and Shah Rukh Khan, known for their unique promotional strategies. He too has devised an innovative marketing concept to promote his upcoming movie "Special Chabbis".

A brain child of Akshay, the promotional trailer revolves around CBI raids on politicians' houses. The 45-year-old, who has been keeping purposely mum about "Special Chabbis", is using it to build up interest in the movie.

"Akshay Kumar has consciously stayed away from talking about this film at all. He has kept it under wraps, so that he could do a teaser campaign about raids in various cities of India by a group of CBI officers," a source said.

A real-life heist drama, "Special Chabbis" is directed by Neeraj Pandey of "A Wednesday" fame. It also stars Manoj Bajpayee, Jimmy Shergill and Anupam Kher.

The "Special Chabbis" trailer will be released with "Dabangg 2", which is coming out Friday.


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ashly_english, mihali7, ankur281, itsokaysammy, shonasandy

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Posted on: 21 December 2012 at 7:38am
Its 100% sure that film will be blockbuter

1 member(s) Liked the above comment :
ashly_english

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Posted on: 21 December 2012 at 5:45am
srk you rock, now onder ath u re called the baadshah of bollywood
Chennai Express shoot is going great, take care of yourself

Edited on:21 December 2012 at 5:43am

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Posted on: 20 December 2012 at 10:31am
Wow...Neeraj pandey and Akshay coming together...So happy to see Akshay in meaningful movies back after Patiala house...

Extremely excited and also surprised that it is the first time i am hearing about this movie...

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mihali7, itsokaysammy

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Posted on: 20 December 2012 at 9:56am
he is a good actor and am glad he has changed his image from action hero and doing much more meaningful roles..

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ashly_english, mihali7, ankur281, Mohabbateinn, itsokaysammy

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