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Akshay gets innovative for 'Special Chabbis'

Akshay Kumar joins the league of Aamir Khan and Shah Rukh Khan, known for their unique promotional strategies. He too has devised an innovative marketing concept to promote his upcoming movie "Special Chabbis".

Thursday, December 20, 2012   |  Copyright: IANS  |  Comments 4 Comments  |  1528 Views

akshay kumar

Akshay Kumar joins the league of Aamir Khan and Shah Rukh Khan, known for their unique promotional strategies. He too has devised an innovative marketing concept to promote his upcoming movie "Special Chabbis".

A brain child of Akshay, the promotional trailer revolves around CBI raids on politicians' houses. The 45-year-old, who has been keeping purposely mum about "Special Chabbis", is using it to build up interest in the movie.

"Akshay Kumar has consciously stayed away from talking about this film at all. He has kept it under wraps, so that he could do a teaser campaign about raids in various cities of India by a group of CBI officers," a source said.

A real-life heist drama, "Special Chabbis" is directed by Neeraj Pandey of "A Wednesday" fame. It also stars Manoj Bajpayee, Jimmy Shergill and Anupam Kher.

The "Special Chabbis" trailer will be released with "Dabangg 2", which is coming out Friday.


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  ashly_ansalam, mihali7, shonasandy, ankur281, DeadDevil
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  • Posted on: 5 months agoashly_ansalam

    Its 100% sure that film will be blockbuter

    Report Abuse

    1 member(s) Liked the above comment :
    ashly_ansalam

  • Posted on: 5 months agoshonasandy

    srk you rock, now onder ath u re called the baadshah of bollywood
    Chennai Express shoot is going great, take care of yourself

    Edited on:21 December 2012 at 5:43am

    Report Abuse

  • Posted on: 5 months agoankur281

    Wow...Neeraj pandey and Akshay coming together...So happy to see Akshay in meaningful movies back after Patiala house...

    Extremely excited and also surprised that it is the first time i am hearing about this movie...

    Report Abuse

    2 member(s) Liked the above comment :
    mihali7, DeadDevil

  • Posted on: 5 months agogaga00

    he is a good actor and am glad he has changed his image from action hero and doing much more meaningful roles..

    Report Abuse

    5 member(s) Liked the above comment :
    ashly_ansalam, mihali7, ankur281, -Vanshikaa-, DeadDevil

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