Thursday, December 20, 2012
| 9:32:24 AM IST (+05:30 GMT)
0 Comments | 580 Views | Copyright: IANS
Ace designer Manish Arora, who has joined hands with ethnic women's wear brand BIBA to retail his label Indian by Manish Arora, says the new joint venture will make his clothes affordable and accessible for consumers in the country.
"It is going to be totally Manish Arora Indian clothing and the price is going to be 35 percent cheaper. By associating with BIBA, I am getting affordable and more accessible to the Indian market. In the past, it was usually name (Manish Arora) that was recognised, but the product was not easily accessible," Arora told IANS.
The designer was in the capital to launch his first Indian by Manish Arora boutique at the DLF Emporio, a luxury mall, Thursday.
At the newly-opened store, he will display saris, anarkali suits, kurtas and western outfits at prices that start from Rs.2,500 and go up to Rs.2 lakh.
Siddharath Bindra, managing director, BIBA Apparels, said associating with Arora will give them an easy entry to the luxury business.
"We wanted to get into the luxury segment and since Manish is part of that segment, so it was a perfect opportunity. We don't do bridal wear and stuff like that and with the association, we also give ourself an entry to bridal wear. So there was absolutely no other choice," Bindra told IANS.
The brand also plans to open 20 outlets in the next two years.
"Apart from Delhi, we have identified a number of other cities such as Mumbai, Bangalore, Chennai, Hyderabad, Kolkata, Ahmedabad, Ludhiana and Jaipur," he added.
Disclaimer: All Logos and Pictures of various Channels, Shows, Artistes, Media Houses, Companies, Brands etc. belong to their respective owners, and are used to merely visually identify the Channels, Shows, Companies, Brands, etc. to the viewer. Incase of any issue please contact the webmaster.
Popular Channels :Star Plus | Zee TV | Sony TV | Colors TV | SAB TV | Life OK
Quick Links :Top 100 TV Celebrities | Top 100 Bollywood Celebs | About Us | Contact Us | Advertise | Forum Index